With the global pandemic, businesses closing, and so much uncertainty for the future, it’s difficult to know how to approach the holiday season from a marketing perspective.
Area 120, Google's research and development lab, created a video shopping platform called Shoploop. Rather than listings and photos, customers are shown products through videos.
Google is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability.
With brands like Facebook and Google now ever-present, experts have questioned the collection and retention of personal data. Thankfully, with attention brought to this area, these brands have been investing in privacy tools for all users.
No matter what you're creating, a positive user experience helps people enjoy their time with your product and encourages them to save your link to their bookmarks, keep the app, recommend the service to others, or more.
Facebook is starting to lean into ad volume guidance, encouraging advertisters to have a maximum number of ads according to their monthly ad spend.
Several recent updates have changed Google app campaigns for the better.
While previously Instagram was almost encouraging people to close the app after catching up on all the latest posts, it will now offer more suggested posts to keep them engaged.
As online retail becomes increasingly more popular and necessary, Facebook Shops can be a useful tool in your ecommerce strategy.
Improve your SEO performance even if your business deals with customers of different nationalities and languages coming to the website.
We’ve compiled five strategies that will help to boost the performance of your ads on the two giant platforms - Facebook and Google.
A competitor now threatens TikTok’s dominance: Instagram Reels. It’s one thing to have competition, but it’s another to get it from a platform that already has a strong foothold in the market.
Facebook geo-targeting and location targeting allows marketers to hone in on their ideal audience.
Is there anything more frustrating than seeing the number of transactions that have been abandoned? Billions of dollars of potential sales are left in the checkout stage every year.
It's important to know what strategies and channels are getting new users and potential customers to interact with your brand.
As a business owner, you can finally get all your messages sent to the same app you use to talk with friends, family and colleagues. Rather than worrying about a completely different app for customers, everything is now under one roof.
AI agencies are on the rise in 2020 and could be the right move for your marketing team.
Are you using keywords to your advantage in your SEO practices?
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.
.svg){kind=small}
.svg){kind=small}
.png){kind=icon}