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Marketing Guides

What’s Clubhouse? And How Can We Use It?

Clubhouse is an exclusive app that allows people to hold audio conversations with others. With exclusivity and reputation at the core of the platform, it has grown beyond all expectations in 2021. Explore how Clubhouse found success, its struggles, how to utilize it for business, and more in our guide.

Marketing Guides
April 9, 2021
5 min read

Trapica Content Team

Advanced Facebook Marketing | How to Use the Test and Learn Tool to Reveal the Most Effective Campaigns

Discover how marketers use the Facebook Test and Learn tool to reveal their most effective campaigns.

April 5, 2021
3 min read

Trapica Content Team

Marketing Automation Tools You Need

Automated marketing software helps marketers assess data and provide actionable insights quickly, saving time and resources.

April 5, 2021
4 min read

Trapica Content Team

FB and IG Lookalike Audience for Marketing Campaigns

Learn the benefits and how to get started using lifetime value lookalike audienceson Instagram and Facebook today.

April 5, 2021
4 min read

Trapica Content Team

LinkedIn Launches Free Advertising Courses with LinkedIn Marketing Labs

LinkedIn Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes. Linkedin Marketing Labs helps marketers get better results on LinkedIn as well as teaches them the best strategies to adopt to their business.

April 5, 2021
4 min read

Trapica Content Team

How to Use Facebook Live in Your Marketing Strategy

Facebook Live helps marketers with their marketing strategy. By marketers communicating directly with prospective consumers through Facebook Live, it encourages customers to hit the purchase button. This means that video has now generated income for the brand and potentially discovered a long-term customer.

April 5, 2021
4 min read

Trapica Content Team

A/B Testing on FB and IG Ads

A/B Testing, or split-testing, allows businesses and marketers to compare two ad campaign variables to see which performs better.

April 5, 2021
5 min read

Trapica Content Team

Ad Agency to In-House Marketing in 2021

Should you use an ad agency, or should you perform all marketing tasks in-house? Learn the pros and cons of each and decide for yourself.

April 5, 2021
6 min read

Trapica Content Team

Everything You Need to Know About DSP, DMP, & SSP

The programmatic advertising ecosystem can be complex. Learn the difference between demand-side platforms (DSPs), data management platforms (DMPs), and supply-side platforms (SSPs) in our guide.

April 5, 2021
4 min read

Trapica Content Team

Spy on Your Competitors' Ads on Facebook

Facebook monitoring and analysis tools that allow you spy on your competitors are often a great resource.

April 5, 2021
4 min read

Trapica Content Team

Remarketing Facebook Campaigns Guide

The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.

April 5, 2021
5 min read

Trapica Content Team

Trapica Launches Lookalike Audience Creation

We've launched a new feature! Read more about our new capability: Facebook lookalike audience creation.

February 8, 2021
1 min read

Trapica Content Team

Google Ad Manager | How to Get Started

It's important to get a full understanding of Google Ad Manager to ensure you're integrating it into your marketing strategy effectively. Google Ad Manager is ideal for ad networks, direct advertisers, ad exchanges, and indirect advertisers.

April 5, 2021
5 min read

Trapica Content Team

Advanced Facebook Marketing | Increase Ad Relevance with the Placement Asset Customization Tool

Over the years, we’ve learned the importance of ad relevance on Facebook, Instagram, and all other platforms, and thanks to the asset customization tool on Facebook, you’re about to reach a whole new level of ad relevance on this platform. With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.

April 5, 2021
5 min read

Trapica Content Team

Facebook Ads Limit | How Will It Affect Advertising in 2021

What has Facebook said about the upcoming Facebook ads limit? Essentially, it’s explaining to advertisers and businesses why an excessive amount of ads detract from an otherwise successful marketing channel.

April 5, 2021
3 min read

Trapica Content Team

AI-Powered Automation: Comparing Albert and Trapica’s AI Capabilities

If you're a marketer looking for an AI marketing solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.

April 5, 2021
5 min read

Trapica Content Team

Demand-Side Platform: What Is It and How Does It Work?

Demand-side platforms help advertisers streamline their digital advertising processes. Rather than doing everything manually, DSPs are designed to make the ad inventory purchase process easier than ever. With a single interface, advertisers can not only purchase but also manage ad inventories even when they come from several sources.

April 5, 2021
4 min read

Trapica Content Team

FB and IG Ads Bid Strategies

How do marketers choose a cost control for their Facebook campaign? What’s a bid cap? What’s a cost cap? How does it affect how you advertise? With cost controls, you tell Facebook your situation in terms of profitability/conversions in addition to your goals. Facebook then uses this information to bid on the right auctions and contribute to your advertising performance.

April 5, 2021
5 min read

Trapica Content Team

Retail Advertising Trends to Look for in 2021

While we’re all hoping for a stronger 2021, it will still take careful planning in product development, marketing, and various other aspects of the business. Explore retail advertising trends to look for in 2021 in our complete guide.

April 5, 2021
4 min read
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Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.

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