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Marketing Guides

9 Ways the Education Industry Can Use Reels for Student Recruitment

All businesses find some value in using social media, and colleges and other educational facilities are no different. Why? Because social media speaks the language of younger audiences. Gain tips on how to implement Instagram Reels into your student recruitment strategy.

Marketing Guides
May 26, 2021
6 min read

Trapica Content Team

Education Marketing Strategies You Should Be Using

In the past, marketing wasn’t important for educational facilities because the competition was limited. Now, it’s a buyer’s market and educational services need marketing techniques to survive. Learn why educational marketing is a must in 2021 and tips on how to be on top.

April 29, 2021
6 min read

Trapica Content Team

Pinterest and Google Lens- What Are They?

For Pinterest and Google, one of the more recent additions has been the ‘Lens’ feature. You may have heard about Pinterest Lens and Google Lens, but what does it actually do? Let’s explore both solutions in this guide!

April 28, 2021
6 min read

Trapica Content Team

Online Retail Marketing Strategies to Use in 2021

We’ve compiled some of the biggest and best online retail marketing strategies to prioritize in 2021!

May 3, 2021
4 min read

Trapica Content Team

Social Commerce and Shoppable Posts

Today, we’re focusing on social commerce since platforms like Instagram and Facebook are continually improving their offering for businesses. If you think social media is all about advertising and communicating with customers, you’re wrong.

April 28, 2021
5 min read

Trapica Content Team

How to Use Social Messaging Apps to Your Benefit

What are social messaging apps? Which should you use? How can you use them effectively? You’ll learn the answers to all of these questions in this guide.

May 3, 2021
5 min read

Trapica Content Team

Why You Should Start Personalizing Your Marketing Strategies

How do you personalize marketing in the right way? Why should you start personalizing your marketing strategies in the first place? You have questions and we have the answers!

April 28, 2021
4 min read

Trapica Content Team

What’s Clubhouse? And How Can We Use It?

Clubhouse is an exclusive app that allows people to hold audio conversations with others. With exclusivity and reputation at the core of the platform, it has grown beyond all expectations in 2021. Explore how Clubhouse found success, its struggles, how to utilize it for business, and more in our guide.

April 28, 2021
5 min read

Trapica Content Team

Google Provides Some ‘Best Practices’ for News Sites and Articles

Google recently released a guide of best practices and SEO tips for news sites and articles. Google's John Mueller discusses the article length debate, the proper way to structure your page, optimization tips, and more.

April 28, 2021
4 min read

Trapica Content Team

Valuable New LinkedIn Features to Explore for Your Company Page

LinkedIn has become a valuable marketing tool for many businesses, especially those selling to other businesses. In this guide, we will show you how these new LinkedIn features work and whether you should consider adding the platform to your marketing strategy.

April 28, 2021
4 min read

Trapica Content Team

8 Tips for Writing an SEO Content Brief

Learn how to create an SEO-focused content brief and why it's important to have one.

April 28, 2021
3 min read

Trapica Content Team

The Ultimate Guide to Hosting a Paid Online Facebook Event

Facebook has recently launched paid online events. A paid online event means that you’ll receive a fee in return for exclusive tools, online video content, and more. Attendees pay a small fee for you to provide value through various content and services. Online events are available to creators, educators, businesses, and even media publishers.

April 28, 2021
3 min read

Trapica Content Team

Facebook Ads vs Google Ads: Which is Best for You?

Looking to start running ads on Google or Facebook? Find out the benefits of each platform and decided which is best for your business.

April 28, 2021
4 min read

Trapica Content Team

Complete Guide to Social Media Marketing Strategy for 2021

With so many different social media platforms and tools, we understand the difficulty in creating a social media marketing strategy for 2021. Should you advertise on Facebook? Instagram? TikTok? Pinterest? Reddit? Or another channel entirely?

April 28, 2021
4 min read

Trapica Content Team

A Guide to Google Ads Keyword Planner

Google Ads Keyword Planner has lots of value in learning keywords and implementing them across a wide marketing strategy. Google Ads Keyword Planner helps to find the right keywords, so you'll be able to create a successful campaign.

April 28, 2021
4 min read

Trapica Content Team

Affiliate Marketing in 2021

Affiliate marketing describes the idea of somebody advertising and selling a product on behalf of another party. See examples and learn how to make money from affiliate marketing.

April 28, 2021
4 min read

Trapica Content Team

What are the Best Facebook Marketing Tools?

Marketers use these different Facebook marketing tools to effectively create, manage and get insights on Facebook ad campaigns.

April 28, 2021
3 min read

Trapica Content Team

Marketing Tips | Ad Planning Process

The ad planning process all starts with some objectives. Step 1 - Set Goals. With anything in marketing, you can't expect to reach your goals if you haven't decided what they are. Step 2 - Choose the Right Platforms. Step 3 - Create a Plan for Each. Step 4 - Go.

April 28, 2021
6 min read

Trapica Content Team

Trapica Now Integrated with Slack for User Notifications

We’re excited to announce that Trapica’s Marketing Suite is now integrated with Slack for alerts and notifications.

April 28, 2021
1 min read
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