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Industry News

Instagram Now Allowing Users to Deny Access to Third-Party Data Usage

Instagram now allows users to deny access to third-party data usage. Find out what they currently track and how this new feature could impact advertising.

Industry News
January 6, 2021
6 min read

Trapica Content Team

Instagram Now Allowing Users to Deny Access to Third-Party Data Usage

Instagram now allows users to deny access to third-party data usage. Find out what they currently track and how this new feature could impact advertising.

January 6, 2021
6 min read

Trapica Content Team

What is Market Research? How Will it Help Me?

Gathering market research can put you ahead of the competition. Learn some key tips for performing market research successfully.

January 14, 2021
6 min read

Trapica Content Team

A Guide to Facebook’s Automated Ad System

Is Facebook's automated ad system right for your marketing team?

January 13, 2021
5 min read

Trapica Content Team

Google Combines Affinity and Intent into Audiences. What Does This Mean for Marketers?

By combining intent and affinity audiences, Google is showing its willingness to improve the platform and make it more accessible for everybody. 

January 12, 2021
4 min read

Trapica Content Team

7 SEO Techniques to Try in 2021 that Will Increase Traffic

There’s a difference between half-heartedly implementing some SEO techniques and actively trying to get your website to the top of valuable search results. Try these techniques in 2021.

January 5, 2021
5 min read

Trapica Content Team

Looking Back at 2020: Ecommerce Stats and Trends

The shift to online shopping was inevitable, but 2020 has accelerated the transition significantly.

January 4, 2021
5 min read

Trapica Content Team

Google Display Ads Introduces Automatic Targeting

How does Automatic Targeting work? And will it help your campaigns?

December 28, 2020
4 min read

Trapica Content Team

4 Important Features of Facebook’s New Business Suite

Keep your eye on these updates from Facebook.

December 21, 2020
5 min read

Trapica Content Team

Using AI to Crack Your Facebook and Google Advertising Creatives

For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.

December 17, 2020
5 min read

Trapica Content Team

4 Simple Ways to Optimize Google Ads

Millions of businesses and marketers use Google Ads every year, but many are left disappointed with the results. Google ad campaigns require more than just the creation of an ad to succeed. 

December 16, 2020
6 min read

Trapica Content Team

How to Choose the Right Campaign Objective for Your Facebook Ads

With a total of 11 different objectives, it's important to know what they mean and how they work to get the most from Facebook’s advanced advertising platform.

December 14, 2020
4 min read

Trapica Content Team

Instagram, Facebook, and Google Fact-Checking Programs

On social media and across the internet, false information has been an issue and has led to intervention from leading social media platforms.

December 10, 2020
4 min read

Trapica Content Team

Disable This Google Ads Setting to Stop Wasting Money

Without even realizing it, one of the default settings in a Google campaign can actually cause more harm than the optional settings.

December 8, 2020
5 min read

Trapica Content Team

Everything You Need to Know About Local Marketing

Local marketing techniques continue to evolve with tools like social and search advertising platforms.

December 7, 2020
5 min read

Trapica Content Team

7 Ways Marketers Are Using AI to Increase Conversion Rates of Google Ads

AI saves time, money, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.

November 27, 2020
4 min read

Trapica Content Team

Why a Unified Brand Experience is Essential

With a unified brand experience, customers perceive your brand the way you desire, and you build lasting connections with them.

November 30, 2020
4 min read

Trapica Content Team

The Ultimate Guide to Video Marketing Strategy

Video marketing can enhance your overall marketing strategy, so it's important to implement it in the right way.

November 26, 2020
5 min read

Trapica Content Team

10 Ways to Optimize Facebook Ad Targeting

Whether you've been using Facebook Ads for awhile or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience.

November 25, 2020
6 min read
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