Explore stats and learn eveything you need to know about media buying in our guide.

Explore stats and learn eveything you need to know about media buying in our guide.
If you aren’t already using Facebook Experiments and Test and Learn, now is the time to start.
If you find that you lose time performing simple, boring jobs, this is the article for you.
Lifetime value lookalike audiences guarantee strong targeting with Facebook ads, so why not get started today?
Recently revealed by LinkedIn, Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes.
Facebook Live helps marketing strategies all over the world, and we believe it will have the same impact on yours.
Read more on the best practices for A/B testing, the campaign elements you should consider testing, and how you can start A/B testing today.
Should you use an ad agency, or should you perform all marketing tasks in-house?
The programmatic advertising ecosystem can be ver complex. Read our breakdown that details the differences between a DSP, DMP, and SSP.
Putting a plan in place for keeping an eye on your competitors' ad campaigns can pay off in the long run.
The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.
We've launched a new feature! Read more about our new capability: Facebook lookalike audience creation.
Ready to integrate Google into your marketing strategy? Read more to find out key tips and tricks for using Google Ad Manager.
With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.
Though initially announced in November, the new Facebook Ads Limit is going live this month and it may impact the way you set up and manage your ad campaigns.
If you're a marketer looking for an AI solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.
DSPs may be able to help streamline your digital advertising processes.
What’s a bid cap? What’s a cost cap? How does it affect how you advertise?