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Marketing Guides

Media Buying 101: Everything You Need to Know

Explore stats and learn eveything you need to know about media buying in our guide.

Marketing Guides
March 3, 2021
4 min read

Trapica Content Team

Media Buying 101: Everything You Need to Know

Explore stats and learn eveything you need to know about media buying in our guide.

March 3, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | How to Use the Test and Learn Tool to Reveal the Most Effective Campaigns

If you aren’t already using Facebook Experiments and Test and Learn, now is the time to start.

March 2, 2021
3 min read

Trapica Content Team

Time-Consuming Activities that Marketers Should Automate

If you find that you lose time performing simple, boring jobs, this is the article for you.

February 25, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | Lifetime Value Lookalike Audiences

Lifetime value lookalike audiences guarantee strong targeting with Facebook ads, so why not get started today?

February 23, 2021
4 min read

Trapica Content Team

LinkedIn Marketing Labs 101

Recently revealed by LinkedIn, Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes.

February 22, 2021
4 min read

Trapica Content Team

How Facebook Live Helps Your Marketing Strategy

Facebook Live helps marketing strategies all over the world, and we believe it will have the same impact on yours.

February 18, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | A/B Testing - How to Do it Right

Read more on the best practices for A/B testing, the campaign elements you should consider testing, and how you can start A/B testing today.

February 16, 2021
5 min read

Trapica Content Team

What You Need to Know - Transitioning from Ad Agency to In-House Marketing

Should you use an ad agency, or should you perform all marketing tasks in-house?

February 15, 2021
6 min read

Trapica Content Team

DSP, DMP, SSP - What’s the Difference?

The programmatic advertising ecosystem can be ver complex. Read our breakdown that details the differences between a DSP, DMP, and SSP.

February 11, 2021
4 min read

Trapica Content Team

How to View Your Competitors’ Facebook Ads

Putting a plan in place for keeping an eye on your competitors' ad campaigns can pay off in the long run.

February 10, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | ALL Framework Strategy - How to Structure Remarketing Campaigns

The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.

February 9, 2021
5 min read

Trapica Content Team

Trapica Launches Lookalike Audience Creation

We've launched a new feature! Read more about our new capability: Facebook lookalike audience creation.

February 8, 2021
1 min read

Trapica Content Team

Everything You Need to Know - Google Ad Manager

Ready to integrate Google into your marketing strategy? Read more to find out key tips and tricks for using Google Ad Manager.

February 3, 2021
5 min read

Trapica Content Team

Advanced Facebook Marketing | Increase Ad Relevance with the Placement Asset Customization Tool

With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.

February 2, 2021
5 min read

Trapica Content Team

Feb 2021 | Facebook Announces Limit on Number of Ads

Though initially announced in November, the new Facebook Ads Limit is going live this month and it may impact the way you set up and manage your ad campaigns.

February 1, 2021
3 min read

Trapica Content Team

AI-Powered Automation: Comparing Albert and Trapica’s AI Capabilities

If you're a marketer looking for an AI solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.

January 28, 2021
5 min read

Trapica Content Team

The Ins and Outs of DSPs

DSPs may be able to help streamline your digital advertising processes.

January 28, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | Lowest-Cost Cap Bidding

What’s a bid cap? What’s a cost cap? How does it affect how you advertise? 

February 18, 2021
5 min read
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