Instagram now allows users to deny access to third-party data usage. Find out what they currently track and how this new feature could impact advertising.
Gathering market research can put you ahead of the competition. Learn some key tips for performing market research successfully.
Is Facebook's automated ad system right for your marketing team?
By combining intent and affinity audiences, Google is showing its willingness to improve the platform and make it more accessible for everybody.
There’s a difference between half-heartedly implementing some SEO techniques and actively trying to get your website to the top of valuable search results. Try these techniques in 2021.
The shift to online shopping was inevitable, but 2020 has accelerated the transition significantly.
How does Automatic Targeting work? And will it help your campaigns?
Keep your eye on these updates from Facebook.
For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.
Millions of businesses and marketers use Google Ads every year, but many are left disappointed with the results. Google ad campaigns require more than just the creation of an ad to succeed.
With a total of 11 different objectives, it's important to know what they mean and how they work to get the most from Facebook’s advanced advertising platform.
On social media and across the internet, false information has been an issue and has led to intervention from leading social media platforms.
Without even realizing it, one of the default settings in a Google campaign can actually cause more harm than the optional settings.
Local marketing techniques continue to evolve with tools like social and search advertising platforms.
AI saves time, money, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.
With a unified brand experience, customers perceive your brand the way you desire, and you build lasting connections with them.
Video marketing can enhance your overall marketing strategy, so it's important to implement it in the right way.
Whether you've been using Facebook Ads for awhile or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.
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