Instagram now allows users to deny access to third-party data usage. Find out what they currently track and how this new feature could impact advertising.
Gathering market research can put you ahead of the competition. Learn some key tips for performing market research successfully.
Is Facebook's automated ad system right for your marketing team?
By combining intent and affinity audiences, Google is showing its willingness to improve the platform and make it more accessible for everybody.
There’s a difference between half-heartedly implementing some SEO techniques and actively trying to get your website to the top of valuable search results. Try these techniques in 2021.
The shift to online shopping was inevitable, but 2020 has accelerated the transition significantly.
Trapica's campaign automation and audience discovery are now compatible with demand-side platforms.
How does Automatic Targeting work? And will it help your campaigns?
For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.
Millions of businesses and marketers use Google Ads every year, but many are left disappointed with the results. Google ad campaigns require more than just the creation of an ad to succeed.
With a total of 11 different objectives, it's important to know what they mean and how they work to get the most from Facebook’s advanced advertising platform.
On social media and across the internet, false information has been an issue and has led to intervention from leading social media platforms.
Without even realizing it, one of the default settings in a Google campaign can actually cause more harm than the optional settings.
Local marketing techniques continue to evolve with tools like social and search advertising platforms.
AI saves time, money, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.
With a unified brand experience, customers perceive your brand the way you desire, and you build lasting connections with them.
Video marketing can enhance your overall marketing strategy, so it's important to implement it in the right way.
Whether you've been using Facebook Ads for awhile or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience.
With the global pandemic, businesses closing, and so much uncertainty for the future, it’s difficult to know how to approach the holiday season from a marketing perspective.
Area 120, Google's research and development lab, created a video shopping platform called Shoploop. Rather than listings and photos, customers are shown products through videos.
Google is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability.
With brands like Facebook and Google now ever-present, experts have questioned the collection and retention of personal data. Thankfully, with attention brought to this area, these brands have been investing in privacy tools for all users.
No matter what you're creating, a positive user experience helps people enjoy their time with your product and encourages them to save your link to their bookmarks, keep the app, recommend the service to others, or more.
Facebook is starting to lean into ad volume guidance, encouraging advertisters to have a maximum number of ads according to their monthly ad spend.
Several recent updates have changed Google app campaigns for the better.
While previously Instagram was almost encouraging people to close the app after catching up on all the latest posts, it will now offer more suggested posts to keep them engaged.
As online retail becomes increasingly more popular and necessary, Facebook Shops can be a useful tool in your ecommerce strategy.
Improve your SEO performance even if your business deals with customers of different nationalities and languages coming to the website.
We’ve compiled five strategies that will help to boost the performance of your ads on the two giant platforms - Facebook and Google.
A competitor now threatens TikTok’s dominance: Instagram Reels. It’s one thing to have competition, but it’s another to get it from a platform that already has a strong foothold in the market.
Facebook geo-targeting and location targeting allows marketers to hone in on their ideal audience.
Is there anything more frustrating than seeing the number of transactions that have been abandoned? Billions of dollars of potential sales are left in the checkout stage every year.
We’re seeing a spate of ad account hackings which is exposing millions of data points to the world. It’s time for us all to take PII data protection even more seriously.
It's important to know what strategies and channels are getting new users and potential customers to interact with your brand.
Trapica is proud to team up with Comcast Business to provide dynamic AI products to Comcast Business customers.
As the amount of data available grows, it's important to know how to incorporate it into your content strategy effectively.
As a business owner, you can finally get all your messages sent to the same app you use to talk with friends, family and colleagues. Rather than worrying about a completely different app for customers, everything is now under one roof.
AI agencies are on the rise in 2020 and could be the right move for your marketing team.
Are you using keywords to your advantage in your SEO practices?
With COVID seemingly not going away any time soon, how should ecommerce marketing respond? How do you advertise during these difficult times?
Managing your custom audiences on your ad account can be tricky, but you should always be able to differentiate between your audience and your marketing database.
Learn more about the superfoods industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the superfoods industry.
Platforms like Instagram are marketing machines. More than allowing businesses to generate interest and exposure, they help make sales directly.
Learn more about the ed tech industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the ed tech industry.
There is a growing concern that social media negatively impacts the way in which we consume ‘news stories’ and use this as a basis to form opinions. Facebook is attempting to improve the source of news for all users with its News feature.
Learn more about the sports and fitness industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the sports and fitness industry.
The best digital marketing strategies encompass a wide range of platforms and techniques. Today, we’ll be discussing Reddit.
Learn more about the beverage industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the beverage industry.
Due to COVID-19, the professional social media website has been forced to make adjustments sooner than expected.
Learn more about the beauty industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the beauty industry.
Ad accounts are hacked every day. What should you do if it happens to you?
Whether you’re listening on-the-go or while you work from home, these podcasts will offer insights that you can apply to your marketing career.
Learn more about the pet food industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the pet food industry.
Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your ad account stays safe and secure with these tips.
It’s incredibly efficient to reach out to customers at the right time and when they need us most. This principle has led to the magic of micro-moments.
One important question that every business needs to address is whether to bring marketing in-house, or let an agency handle it. Let's walk through the options.
AR is growing. How are marketers implementing this trending tool in their online strategies?
A/NZ companies are increasingly using AI in their business and marketing processes. Read more about this growing trend.
In the apparel and lingerie space, there are several e-retailers who have discovered and seemingly invented tricks of the trade.
If you find that your marketing campaigns are wasting money, you could be missing a functional sales funnel. Especially on Facebook, we see brands attempting to advertise successfully without considering the different stages of the funnel and the points at which consumers make decisions.
For marketers and consumers alike, AR has great value and is proving a valuable technology. As AR is integrated into social media advertising, competition in the space is increasing. Snapchat has long been a leader in AR, but Instagram and TikTok are catching up.
Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.
Why choose between paid and organic search when you can combine the two? Even if you’re working with a small marketing budget, you can still benefit from both PPC and SEO.
Since Instagram is one of the top marketing platforms, it makes sense that brands are heading there to sell their products. This is compounded by the addition of shoppable posts, which we will discuss in this guide. By the end, you should know how they work and how to make the most of them as part of a marketing strategy.
The very best companies are able to not only attract customers, but also manage their online reputation using social media platforms and their ad systems. At a time where online reputation management is essential, we wanted to break down some tips for anybody struggling in this area.
No ad will be successful if it doesn’t target the right audience. Many marketers can spend hundreds of hours making small tweaks to ad messaging and visuals, but fail to recognize the importance of targeting. How can you expect to get a good ROI if the ad doesn’t go to the right people?
If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.
If you are aware of ad fatigue and have even experienced it yourself, make sure your company doesn’t get a reputation for contributing to it. In this guide, we’ll explain how to monitor ad fatigue and explore its effect on business.
Catered towards the fashion and beauty market, this guide will address some advertising questions and hopefully push you towards a better return on ad spend (ROAS) this year.
We'll do a deep dive into how this new social media platform and AI machine has become an important tool for marketers.
Assuming that you’re confident your market is accessible through this medium, SMS marketing has your best chance of high engagement.
Whether you’re an old business trying to make it in this new world, or a new business trying to make an impact against more experienced competitors, these tips will ensure that your SEO strategy is effective in 2020.
In April, Jack Canfield, Google’s Director of Product Management, announced that all advertisers will need to identify themselves as part of the ad buying process with both their name and location.
In this guide, we'll uncover the basics behind customer lifetime value and explain how we can utilize this metric in future campaigns.
Used by over 500 million professionals around the globe, LinkedIn is a place for brands to create compelling content, hire, and generate interest and exposure.
From beauty to education brands, we're happy to see companies donating to leading causes during a time when they’re most certainly needed.
If you’re looking for a reason to prioritize Google Shopping, perhaps the most important is that it actually works.
It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it.
The more you know about the people who purchase from your company, the easier it will be to attract others like them.
If there has ever been a time to optimize social media advertising strategy, it’s now.
If there’s one thing consistent about SEO, it’s that the rulebook is always evolving. What worked to get our web pages on the SERP back in 2010, or even 2017, is no longer the most effective strategy.
When Facebook Lookalike Audiences are used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.
How do we adapt our marketing strategy when the general market is seeing such swings and uncertainty?
In the world of marketing, more platforms are integrating artificial intelligence into their solutions which has led to a new era of advertising innovation, testing creatives, and offering the best digital ads with the audience in mind.
With text variation, you can choose among five text versions for not only the primary ad’s headline, but also the text and description.
As the general public is encouraged or mandated to stay home over the next few weeks or months, we’ve got specific information and advice about how to make the necessary adjustments.
You may know your Google search engine ranking, but did you know you have an ad ranking too?
Let's explore ten dog food companies—we’ll see what they do, where they advertise, and how they advertise.
When you assign AI to your data analysis tasks, your team will have more time to focus on larger aspects of your business.
As IGN's campaigns were optimized with Trapica, the marketing team was able to scale its budget while maintaining a profitable CPC.
Here's a beginner's guide to multivariate tests and A/B testing.
This branch of linguistics makes it easier for users to ask the questions they want answered without having to think twice about altering their language.
The activity at the neurological level of the brain has an impact on how the psychology of social media can be leveraged by brands.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.