Learn more about the beverage industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the beverage industry.
Due to COVID-19, the professional social media website has been forced to make adjustments sooner than expected.
Learn more about the beauty industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the beauty industry.
Ad accounts are hacked every day. What should you do if it happens to you?
Whether you’re listening on-the-go or while you work from home, these podcasts will offer insights that you can apply to your marketing career.
Learn more about the pet food industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the pet food industry.
Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your ad account stays safe and secure with these tips.
It’s incredibly efficient to reach out to customers at the right time and when they need us most. This principle has led to the magic of micro-moments.
One important question that every business needs to address is whether to bring marketing in-house, or let an agency handle it. Let's walk through the options.
AR is growing. How are marketers implementing this trending tool in their online strategies?
A/NZ companies are increasingly using AI in their business and marketing processes. Read more about this growing trend.
In the apparel and lingerie space, there are several e-retailers who have discovered and seemingly invented tricks of the trade.
If you find that your marketing campaigns are wasting money, you could be missing a functional sales funnel. Especially on Facebook, we see brands attempting to advertise successfully without considering the different stages of the funnel and the points at which consumers make decisions.
For marketers and consumers alike, AR has great value and is proving a valuable technology. As AR is integrated into social media advertising, competition in the space is increasing. Snapchat has long been a leader in AR, but Instagram and TikTok are catching up.
Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.
Why choose between paid and organic search when you can combine the two? Even if you’re working with a small marketing budget, you can still benefit from both PPC and SEO.
Since Instagram is one of the top marketing platforms, it makes sense that brands are heading there to sell their products. This is compounded by the addition of shoppable posts, which we will discuss in this guide. By the end, you should know how they work and how to make the most of them as part of a marketing strategy.
The very best companies are able to not only attract customers, but also manage their online reputation using social media platforms and their ad systems. At a time where online reputation management is essential, we wanted to break down some tips for anybody struggling in this area.
No ad will be successful if it doesn’t target the right audience. Many marketers can spend hundreds of hours making small tweaks to ad messaging and visuals, but fail to recognize the importance of targeting. How can you expect to get a good ROI if the ad doesn’t go to the right people?
If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.
If you are aware of ad fatigue and have even experienced it yourself, make sure your company doesn’t get a reputation for contributing to it. In this guide, we’ll explain how to monitor ad fatigue and explore its effect on business.
Catered towards the fashion and beauty market, this guide will address some advertising questions and hopefully push you towards a better return on ad spend (ROAS) this year.
We'll do a deep dive into how this new social media platform and AI machine has become an important tool for marketers.
Assuming that you’re confident your market is accessible through this medium, SMS marketing has your best chance of high engagement.
Whether you’re an old business trying to make it in this new world, or a new business trying to make an impact against more experienced competitors, these tips will ensure that your SEO strategy is effective in 2020.
In April, Jack Canfield, Google’s Director of Product Management, announced that all advertisers will need to identify themselves as part of the ad buying process with both their name and location.
In this guide, we'll uncover the basics behind customer lifetime value and explain how we can utilize this metric in future campaigns.
Used by over 500 million professionals around the globe, LinkedIn is a place for brands to create compelling content, hire, and generate interest and exposure.
From beauty to education brands, we're happy to see companies donating to leading causes during a time when they’re most certainly needed.
If you’re looking for a reason to prioritize Google Shopping, perhaps the most important is that it actually works.
It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it.
The more you know about the people who purchase from your company, the easier it will be to attract others like them.
If there has ever been a time to optimize social media advertising strategy, it’s now.
If there’s one thing consistent about SEO, it’s that the rulebook is always evolving. What worked to get our web pages on the SERP back in 2010, or even 2017, is no longer the most effective strategy.
When Facebook Lookalike Audiences are used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.
How do we adapt our marketing strategy when the general market is seeing such swings and uncertainty?
In the world of marketing, more platforms are integrating artificial intelligence into their solutions which has led to a new era of advertising innovation, testing creatives, and offering the best digital ads with the audience in mind.
With text variation, you can choose among five text versions for not only the primary ad’s headline, but also the text and description.
As the general public is encouraged or mandated to stay home over the next few weeks or months, we’ve got specific information and advice about how to make the necessary adjustments.
You may know your Google search engine ranking, but did you know you have an ad ranking too?
Let's explore ten dog food companies—we’ll see what they do, where they advertise, and how they advertise.
When you assign AI to your data analysis tasks, your team will have more time to focus on larger aspects of your business.
As IGN's campaigns were optimized with Trapica, the marketing team was able to scale its budget while maintaining a profitable CPC.
Here's a beginner's guide to multivariate tests and A/B testing.
This branch of linguistics makes it easier for users to ask the questions they want answered without having to think twice about altering their language.
The activity at the neurological level of the brain has an impact on how the psychology of social media can be leveraged by brands.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.