All businesses find some value in using social media, and colleges and other educational facilities are no different. Why? Because social media speaks the language of younger audiences. Gain tips on how to implement Instagram Reels into your student recruitment strategy.
How do Publishers improve their Facebook Ad quality rankings? What does it involve? How do you ensure a strong ad quality ranking for your business? Let’s find out!
If you want to optimize your advertising efforts, Trapica and Albert AI are some of the oldest names in AI marketing, also with the best reputation. But what are the differences between them? Which platform matches your needs more closely?
After long delays and COVID-19 interruptions, mobile-first indexing is now used on 100% of all websites on the internet. What does your marketing team need to know about this new process? Will it change the way that you operate? Let’s find out!
Little light gets shone onto LinkedIn, despite the fact that it contributes successfully to many marketing strategies around the world. As an agency, you need to be on top of all the best social media platforms, and sometimes LinkedIn offers just as much value as Facebook and Instagram.
What is social media marketing? How did social media create a new genre of marketing? Learn the history of social media and this growing marketing field.
Check out some of the best social media management tools for marketers in 2021.
Learn all the basics and how to get started with a Data Management Platform (DMP)
Learn the top 10 mobile app marketing strategies that you should implement in 2021.
In this guide, you’re going to see some of the must-have digital marketing tools for agencies of all sizes. These should help you gain a competitive edge, provide a positive customer experience, obtain great customer reviews, and offer a better ROI for consumers (while also earning clients and yourself more profit!).
With the initial buzz of Clubhouse starting to dwindle, the new question is whether the app can remain at the top. That’s what we’re going to investigate today!
Every audience behaves uniquely, which is why A/B testing is so valuable for advertising. Learn the best A/B testing practices in our guide.
What is social commerce? Why should you consider it for your own brand? Are there any tips to perfecting this aspect of your marketing strategy in 2021? You’ll find all of the answers to these questions in our detailed guide!
Simply put, the world has changed. Educational institutions, therefore, cannot rely on the marketing techniques that have been reliable for so long. With that said, we believe that video marketing is one of the best ways to communicate your message in 2021.
If advertisers have wanted anything in recent years, it’s automation. Thankfully, Google heard the calls and has introduced Smart Bidding.
2021 is going to be a year of change for Facebook and its users - businesses need to export data from Facebook Analytics before it disappears, and it will be an interesting watch as Business Suite grows. Will it become the analytical savior that the company wants and needs?
Here are eight tips for effective influencer marketing on Instagram in 2021 - take advantage of the tools available on Instagram, find the right influencer, and grow your audience this year.
If enterprise marketing is your goal this year, you should keep these marketing automation tools in mind!
In the past, marketing wasn’t important for educational facilities because the competition was limited. Now, it’s a buyer’s market and educational services need marketing techniques to survive. Learn why educational marketing is a must in 2021 and tips on how to be on top.
For Pinterest and Google, one of the more recent additions has been the ‘Lens’ feature. You may have heard about Pinterest Lens and Google Lens, but what does it actually do? Let’s explore both solutions in this guide!
We’ve compiled some of the biggest and best online retail marketing strategies to prioritize in 2021!
Today, we’re focusing on social commerce since platforms like Instagram and Facebook are continually improving their offering for businesses. If you think social media is all about advertising and communicating with customers, you’re wrong.
What are social messaging apps? Which should you use? How can you use them effectively? You’ll learn the answers to all of these questions in this guide.
How do you personalize marketing in the right way? Why should you start personalizing your marketing strategies in the first place? You have questions and we have the answers!
Clubhouse is an exclusive app that allows people to hold audio conversations with others. With exclusivity and reputation at the core of the platform, it has grown beyond all expectations in 2021. Explore how Clubhouse found success, its struggles, how to utilize it for business, and more in our guide.
Google recently released a guide of best practices and SEO tips for news sites and articles. Google's John Mueller discusses the article length debate, the proper way to structure your page, optimization tips, and more.
LinkedIn has become a valuable marketing tool for many businesses, especially those selling to other businesses. In this guide, we will show you how these new LinkedIn features work and whether you should consider adding the platform to your marketing strategy.
Learn how to create an SEO-focused content brief and why it's important to have one.
Facebook has recently launched paid online events. A paid online event means that you’ll receive a fee in return for exclusive tools, online video content, and more. Attendees pay a small fee for you to provide value through various content and services. Online events are available to creators, educators, businesses, and even media publishers.
Looking to start running ads on Google or Facebook? Find out the benefits of each platform and decided which is best for your business.
With so many different social media platforms and tools, we understand the difficulty in creating a social media marketing strategy for 2021. Should you advertise on Facebook? Instagram? TikTok? Pinterest? Reddit? Or another channel entirely?
Google Ads Keyword Planner has lots of value in learning keywords and implementing them across a wide marketing strategy. Google Ads Keyword Planner helps to find the right keywords, so you'll be able to create a successful campaign.
Affiliate marketing describes the idea of somebody advertising and selling a product on behalf of another party. See examples and learn how to make money from affiliate marketing.
Marketers use these different Facebook marketing tools to effectively create, manage and get insights on Facebook ad campaigns.
The ad planning process all starts with some objectives. Step 1 - Set Goals. With anything in marketing, you can't expect to reach your goals if you haven't decided what they are. Step 2 - Choose the Right Platforms. Step 3 - Create a Plan for Each. Step 4 - Go.
We’re excited to announce that Trapica’s Marketing Suite is now integrated with Slack for alerts and notifications.
Cross-channel personalization helps you improve the customer experience and boost both engagement and loyalty. In this guide, you’re going to learn all about it and how to implement the practice most effectively.
Monitoring and analysis tools that allow you to spy on your competitors are often a great resource. These tools help you learn from your competitors' mistakes and further your marketing strategy.
Google passage ranking is now live in US English search results. According to Google, this will affect 7% of ALL search queries. Therefore, it’s not something we can ignore.
Google announced they will remove third-party cookies in Chrome browsers by 2022. How will this change affect marketers? Google believes that advertisers and marketers won’t notice much of a difference after moving away from using third-party cookies.
Full digital experience platforms help marketers streamline the marketing process and relieve pressure for the whole team. Rather than separating marketing, customer care, research, engagement, and advertising, full digital experience platforms bring everything under one roof.
What is media buying? Media buyer monitors enable advertisers to get the help they need in identifying opportunities across multiple channels simultaneously.
Discover how marketers use the Facebook Test and Learn tool to reveal their most effective campaigns.
Automated marketing software helps marketers assess data and provide actionable insights quickly, saving time and resources.
Learn the benefits and how to get started using lifetime value lookalike audienceson Instagram and Facebook today.
LinkedIn Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes. Linkedin Marketing Labs helps marketers get better results on LinkedIn as well as teaches them the best strategies to adopt to their business.
Facebook Live helps marketers with their marketing strategy. By marketers communicating directly with prospective consumers through Facebook Live, it encourages customers to hit the purchase button. This means that video has now generated income for the brand and potentially discovered a long-term customer.
A/B Testing, or split-testing, allows businesses and marketers to compare two ad campaign variables to see which performs better.
Should you use an ad agency, or should you perform all marketing tasks in-house? Learn the pros and cons of each and decide for yourself.
The programmatic advertising ecosystem can be complex. Learn the difference between demand-side platforms (DSPs), data management platforms (DMPs), and supply-side platforms (SSPs) in our guide.
Facebook monitoring and analysis tools that allow you spy on your competitors are often a great resource.
The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.
We've launched a new feature! Read more about our new capability: Facebook lookalike audience creation.
It's important to get a full understanding of Google Ad Manager to ensure you're integrating it into your marketing strategy effectively. Google Ad Manager is ideal for ad networks, direct advertisers, ad exchanges, and indirect advertisers.
Over the years, we’ve learned the importance of ad relevance on Facebook, Instagram, and all other platforms, and thanks to the asset customization tool on Facebook, you’re about to reach a whole new level of ad relevance on this platform. With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.
What has Facebook said about the upcoming Facebook ads limit? Essentially, it’s explaining to advertisers and businesses why an excessive amount of ads detract from an otherwise successful marketing channel.
If you're a marketer looking for an AI marketing solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.
Demand-side platforms help advertisers streamline their digital advertising processes. Rather than doing everything manually, DSPs are designed to make the ad inventory purchase process easier than ever. With a single interface, advertisers can not only purchase but also manage ad inventories even when they come from several sources.
How do marketers choose a cost control for their Facebook campaign? What’s a bid cap? What’s a cost cap? How does it affect how you advertise? With cost controls, you tell Facebook your situation in terms of profitability/conversions in addition to your goals. Facebook then uses this information to bid on the right auctions and contribute to your advertising performance.
While we’re all hoping for a stronger 2021, it will still take careful planning in product development, marketing, and various other aspects of the business. Explore retail advertising trends to look for in 2021 in our complete guide.
By diving into the statistics, top advanced facebook marketers are learning what marketing strategies to implement moving into 2021. See stats for the following 1) Basic Demographics 2) Platform Usage 3) Shopping 4) Ads 5) Mobile 6) Additional Stats
Find out the best marketing newsletters you should subscribe to. Here are a few that we love: ◦ HubSpot ◦ Intercom ◦ Moz ◦ CMI (Content Marketing Institute) ◦ Social Media Today ◦ Neil Patel ◦ Product Hunt ◦ The Daily Carnage ◦ Total Annarchy ◦ The Hustle ◦ Ahrefs ◦ Invision
A Facebook lookalike audience is when you create a custom audience based on a specific action or event. By starting with a 1% lookalike audience, we are reaching out to those with the most similarities to our custom audience. As time goes on, we can spread further afield and find those with loose similarities to the custom audience.
Now, advertisers on Instagram will be able to create sponsored posts through the accounts of creators. Other improvements to branded content ads are the addition of product tags, the branded content tag in Reels and Live content, and tappable elements in Stories. Find out how this changes the game for influencer marketing.
Market research is the process of gathering any sort of information that can be used to learn more about the market. For the most part, this is split into two: ◦ Information regarding the state of the market (including competitors) ◦ Information regarding your customers. This information helps improve interactions between the brand and consumers, to design products that better meet the needs of consumers, and encourage a more tailored approach toward content.
Facebook advertising has become easier with the use of automated ads. Automated Ads learn your audience and then provide the best ad possible. Using advanced algorithms, the system learns what ads perform best before then offering suggestions and recommendations to users. The tool is designed to work with all campaign goals, so it doesn’t matter if you want to generate leads or send people over to your website.
Google announced that it would streamline all audience options and combine custom intent and custom affinity into custom audiences. As well as Discovery, this applies to all campaigns across Display, YouTube, and Gmail.
One thing that remains constant throughout the years is the importance of SEO. But what will work best? How do you increase your organic traffic? What are the techniques that businesses and marketers will employ the most? We have a detailed list here!
To keep up with the marketing trends of 2021, we need to look back on the global e-commerce stats of 2020.
Trapica's campaign automation and audience discovery are now compatible with demand-side platforms.
Learn how top marketers optimize their Google display ad campaigns.
Facebook's Business Suite is a new hub for all things Facebook and Instagram. Available on desktop and mobile, the suite allows users to message, post, advertise, and even access insights. For businesses, this makes management across the two platforms more efficient.
Artificial intelligence is now allowing many marketers to take a backseat on tasks they used to dislike. AI tools like ours are managing ad campaigns, automatically completing A/B testing, and optimizing targeting and bidding. For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.
Creating Google ad campaigns is a process that’s easy to learn, but hard to master. In this guide, learn how to optimize all the different aspects of Google Ads.
In this guide, you’re going to learn Facebook's 11 different campaign objectives, what goals they’re designed to achieve, and how they work to get the most from Facebook’s advanced advertising platform.
On social media and across the internet, false information (aka "fake news") has been an issue and has led to intervention from leading social media platforms such as Facebook, Instagram, and Twitter.
Learn all about Google's automatic targeting feature, how to optimize your ads, and what other settings you should adjust to get the most out of your Google ad campaign.
Local marketing is all about targeting customers around a specific location. We’ve compiled a detailed guide to creating a marketing strategy for your small business.
AI saves time, money, increases ROAS, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.
Creating a unified brand is the ultimate goal for a marketing team. A unified brand identity allows customers to understand your company, see what you provide, understanding the reliability and trustworthy nature of the brand, and more just by looking at your logo. It also helps increase ROI.
Check out our ultimate guide to video marketing. You’ll learn: ◦ The definition of video marketing ◦ Types of video marketing ◦ Benefits of video marketing ◦ How to make a video ◦ How to implement a successful strategy
Whether you've been using Facebook Ads for a while or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience. Learn how to optimize your ad targeting on Facebook in our guide.
Holidays are an important time of year for all businesses. Implement these holiday marketing tips into your 2021 marketing strategy to stand out in the crowd.
Google Shoploop is a new interactive shopping experience that allows consumers will see demonstrations from creators as well as reviews on the product page. Rather than listings and photos, customers are shown products through videos.
Google Analytics is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability. New features include churn probability and purchase probability.
In 2020, Facebook worked hard to make privacy settings more accessible for the average user; the Ad Preferences update is one of many changes in this year alone. Shortly after welcoming the new year, Facebook improved the detail showing how advertisers targeted users.
Explore everything you need to know about how UX impacts ROI, how to effectively measure it, and why you might want to calculate the ROI of UX investments.
Back in October 2019, Facebook revealed a new way to boost ad performance called ‘Ad Volume Guidance’. This tiered system is implemented to help advertisers choose the right number of ads per page. By following their guidance, you can optimize performance and prevent wastage with the marketing budget.
Several recent updates have changed Google app campaigns for the better. Updates include conversions bidding maximization, phrase match keywords and broad match modifiers, lead generation form improvements, YouTube ad extensions, and more.
Instagram's new suggested post feature display posts in which users may have an interest.
To help small businesses have more reach, Facebook has launched Facebook Shops. Facebook Shops allows businesses to build an online store on a platform they already use. Once set up, prospective consumers will have an opportunity to peruse your store on both Facebook and Instagram
Growing your business to an international level? Learn how to improve your website's SEO for multiple languages.
We’ve compiled five strategies to help to boost your ad performance on Facebook Ads and Google Ads.
TikTok has a new competitor - Instagram Reels. With the question of TikTok getting banned in the United States still outstanding, will Instagram Reels sweep in to steal the market share?
How do marketers implement Facebook's location targeting on their ads and use it to their advantage? Find out in our guide to local targeting for Facebook ads.
When it comes to e-commerce, we believe in making it as easy as possible for people to buy products. Check out our top ecommerce checkout page optimization strategies to implement in 2021.
With businesses holding so much information about customers, employees, and other stakeholders, it’s no wonder why they’re the target of online hackers. For this reason, we’ve compiled some information on PII data and how businesses can keep this information protected.
Marketing attribution defines the ways that marketers determine ROI or value with specific channels. Attribution can boost your marketing strategy, but only if you choose the right attribution model and pay attention to the results.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.