Do you ever feel overwhelmed by the sheer number of AI tools available online? They all promise to help your advertising efforts; some must be better than others, but how do you choose? This guide will hopefully help businesses struggling to compare Albert and Trapica.
What are the main differences between the platforms? What level of automation is available on each? Don’t worry, we have the answers.
Let’s start with Albert - an AI solution that positions itself as a partner to your digital marketing campaign. Utilizing artificial intelligence, the idea is to leverage this technology to take over certain aspects of your ad campaigns. Since technology processes and analyzes data quickly, Albert reviews performance and optimizes campaigns before human marketers can even sit down and put their coffee in front of the computer.
Currently, Albert offers automation in two main areas: lookalikes and budgeting. With lookalikes, Albert considers the existing audience of a brand before then finding patterns and generating lookalike audiences for their Facebook campaigns. The benefit of this is that you can find people similar to your existing audience. Since Albert identifies patterns and similarities, those in the lookalike audience should also have an interest in the product or brand.
Most marketers know how painful the process involved with identifying lookalike audiences can be, so the fact that Albert automates this is a breath of fresh air.
The other form of automation offered by Albert is budget management. Are you overspending on ads? Millions of business owners around the world ask this question every year, and millions of business owners struggle to determine the answer. You could do everything manually and assess the data, or you could invest in a tool like Albert where budget management is automated.
In the beginning, you’ll set parameters for how much you’re willing to spend on campaigns and for conversions. Once set up, Albert ensures that your budget is managed effectively (but always within these parameters). When a campaign is performing well, Albert increases the budget allocated to this campaign. On the other hand, ads performing poorly will see funding taken away. Conversions are the goal, and the AI achieves it by constantly reviewing performance and allocating your budget in the right places.
In both scenarios, the user retains control, and this is important to remember. For example, you choose when to activate Albert for lookalike audiences and you set the parameters for budget management. Ultimately, the artificial intelligence used in the platform is solely designed to make our jobs easier as marketers.
Budget management automation with Trapica is slightly different. Similarly to Albert, we use artificial intelligence to automatically reallocate the budget whenever necessary. At all times, we make sure the best performing ads receive the largest share of the budget. That means if one campaign isn’t performing up to par, its funding is decreased and refocused.
One of Trapica’s main features is our automation for targeting. Rather than using pixel implementation and lookalike audiences, our AI analyzes conversion data in real-time and makes adjustments accordingly. Which audience is actively converting? Which audience is the most likely to bring success to a campaign? Rather than waiting for lookalike audiences, we continually update targeting using real-time data.
Trapica also automates across multiple platforms. In terms of targeting, Albert can only optimize on Facebook because it uses Facebook lookalike audiences. Meanwhile, we support Google, Reddit, Quora, Twitter, Snapchat, Apple, Amazon, LinkedIn, Pinterest, and others.
Modern digital marketing strategies often contain paid ads on multiple platforms rather than simply Facebook, so we built our dashboard to contain all the pertinent information for you to manage across all of your platforms from one spot. With cross-platform optimization, our artificial intelligence is always learning how to make your ad campaigns more efficient. Even if you don’t have much experience with AI solutions, we believe you’ll find our dashboard easy to navigate.
Here at Trapica, we also automate creative A/B testing. If you’re like many, you spend hours comparing different creatives and trying to decide which is better for a specific campaign. With us, all of this is unnecessary as our platform performs A/B testing automatically.
While your campaigns are running, our AI will continually evaluate which ad creatives are working best at any moment. Then, it will automatically pause the underperforming ads, allowing the best ones to shine and preventing you from wasting your spend on ads that aren’t converting. The AI can also reactivate ads when the time is right.
Finally, users on our platform also have access to budget scaling features. As we’ve seen before, you’re in full control of the parameters. Just decide the maximum amount and at what CPA you’re willing to scale and Trapica will look for the right opportunities.
When scaling manually, one of the biggest problems is conversion costs. Now, it’s actually possible to control conversion costs even while scaling a campaign.
We believe Trapica is the stronger performer if your intention is to choose an AI tool based on automation across multiple platforms. Albert does provide value though, and the lookalike automation feature is a very clever one. It’s a good choice if your sole interest is targeting and budget management on Facebook alone, but we think our automation based on real-time data and flexibility across more platforms makes it hard to beat.
There’s three things that are undeniable in today’s market:
The key differentiator for targeting is the approach.
In this scenario, it takes Albert anywhere between 24 and 48 hours to update lookalike audiences. While you’re waiting for an updated audience on Albert, our AI will have assessed millions of pieces of data and acted on the ones that affect your campaign. (Our AI updates every 200 milliseconds.) This time difference is hard to ignore.
With Albert, it’s fair to say that much of the focus is on Facebook. There are features for Google, but their flagship lookalike audiences are based around Facebook and Instagram. Unfortunately, this just doesn’t help if your advertising strategy spreads into LinkedIn, Pinterest, Reddit, Quora, Amazon, Apple, and others - all platforms we support.
With Trapica, not only can you automate across all these platforms, but it’s also easy to manage with our simple and sleek dashboard.
The Trapica tools that we’ve discussed are just a portion of our marketing suite. We also offer OhNoo, Quollo Market Research, and other effective marketing tools (some are even free!). While Quollo Market Research enables businesses to learn about their audience, OhNoo protects brands from internal ad mistakes and external hackers. Our goal is to make life easier for marketers.
Talk to one of Trapica’s AI experts today to find out if it’s right for your team.