Enterprise marketing is a term used to describe the process of generating happy customers and new leads with a system accessible to and bolstered by all teams. However, that is much easier said than done. Small and large businesses often have trouble trying to get everybody onto the same page.
As a business, we’re certain you want to keep customers happy with advanced customer relationship management. Enterprise marketing is the secret, but it’s something that can be labor-intensive when done incorrectly.
What is the correct way of implementing an enterprise marketing strategy? Automation.
In short, a marketing automation tool is developed to automate all or some of the enterprise marketing processes. By automating parts of the process with advanced machine learning, artificial intelligence, and other technology, businesses save resources and eliminate the need to deal with simple, mundane tasks.
While some tools are made to cultivate relationships with clients and customers, others aid businesses in the lead generation department. You’ll also find tools that push people through the sales funnel and more.
However, it’s important to find the right tool for your business because they all have very different features. This could include posting to social media, segmenting customers, or sending emails. The best tools have advanced customization and personalization features for businesses.
If enterprise marketing is your goal this year, you should keep the following automation tools in mind!
First up, Marketo is a tool that nourishes relationships with customers as well as future customers (leads). There are many reasons to choose Marketo and the free trial and pain-free setup are just two of them; others include the fact that it’s cloud-based, offers mobile marketing tools, and that the company has experience in the market.
Ultimately, the goal with Marketo is to boost revenue by looking after leads and existing customers. For both small and large businesses, Marketo is a reliable name and one that keeps customers happy in the long term and not just during the initial stages.
Everybody wants rewards for their hard work, which is exactly what NiceJob aims to provide for businesses. Over time, NiceJob helps to compile positive business reviews. Additionally, it helps with brand awareness by harnessing customer photos and reviews. Reviews are then published on the website and social media.
Returning to a well-known name, you should also consider HubSpot as part of your enterprise marketing strategy. Most businesses choose HubSpot because of the features to help close deals, generate leads, and automate much of the sales funnel. What’s more, it also has value for those with a heavy content marketing strategy.
One of the benefits of choosing HubSpot is that you can choose a package that suits the business depending on the number of contacts you need in the software. If you choose the basic package, you can manage 100 contacts with a social media suite, email marketing, marketing analytics, content creation, content optimization, and other features.
As you start to climb the packages, they include marketing automation, custom workflows, goal-based nurturing, smart content, A/B email testing, Salesforce integration, and much more. The enterprise-level service includes company reporting, custom-event automation triggers, advanced reporting, and predictive lead scoring.
One significant part of enterprise marketing is social media advertising, something made infinitely easier by Trapica. After creating your campaigns, enlist the help of Trapica to use advanced artificial intelligence and machine learning models to optimize the various aspects of your campaign - this includes bidding, targeting, budgeting, creatives, and more.
Despite the popularity of this tool, it still goes forgotten in certain corners of the industry. The focus for Hootsuite has always been social media, boosting engagement and the social reach for clients.
Any company using multiple social media accounts knows the difficulty of maintaining several usernames and passwords let alone constantly switching between accounts, posting to each, and moving between devices. Normally, multiple accounts and multiple devices lead to one thing - headaches. With Hootsuite, it’s easy to manage all social accounts and access everything through one dashboard.
As well as managing accounts, Hootsuite has features to schedule content posts and lots more.
Just because a customer didn’t convert the first time, this doesn’t mean your chance is over. Instead, use a tool like AdRoll and retarget on Twitter, Facebook, Google, and other platforms. Working across several platforms and devices, AdRoll offers clear analytics, retargeting opportunities, segmentation, conversion reporting, and everything you need to go back and get your customer at the second attempt.
At first, people couldn’t believe that this new platform, Pardot, was changing the way that companies automated their marketing procedures. Then, the news slowly spread that this was a Salesforce company. We haven’t just included this solution because it’s from Salesforce - it’s a worthy addition to any enterprise marketing strategy.
Pardot helps with email marketing, CRM integration, lead scoring, lead nurturing, and even ROI reporting. With enterprise packages, you’ll also receive access to detailed analysis, advanced email analytics, Google AdWords integration, and landing page A/B testing.
We know that some enterprise marketing strategies need email marketing, which is why our next suggestion comes in the shape of GetResponse. Using this tool, you’ll create landing pages and forms in a simplified manner. If you lack experience in this area, GetResponse is the ideal solution because the drag-and-drop system means that even those using a computer for the first time can probably create content of good quality.
It also helps beginners with templates meaning that you don’t have to start with a blank canvas (and then spend hours trying to work out how to transform this blank canvas into something worthwhile!).
Recently, one aspect of enterprise marketing has been sharing content from all over the web for followers. Even if you have no original content to share, this allows you to engage followers and add value to your social profiles. However, constantly taking time from your day to share posts across several platforms is painstaking (to say the least!).
With Buffer, you have a platform that shares posts on your behalf. Rather than finding time to post several times per day, you can schedule it all at the beginning of the week and let Buffer take care of the rest.
Many businesses experience a fragmented relationship between the marketing and sales departments - the goal of Bizible is to bring everybody together once again. When choosing this solution, you’ll enjoy detailed lead history, metrics for campaigns (and ad content and AdWords), UTM parameters, integrations, and custom reports.
Sometimes, the team needs some organization, and this is what Asana provides. Rather than sending endless emails or chasing one another down in the office, Asana lets you assign tasks to all members of staff and keep open lines of communication.
In the modern working world, you probably have employees working from home. You absolutely need a tool like Asana to ensure that everybody is on the page.
Next, we have a tool that offers features to improve the customer experience. Often, customers are left frustrated with the conversations they have with businesses (or lack of!). Tenfold helps to keep the conversation moving. Customer service representatives suddenly have all the pertinent information in front of them - they don’t need to place the customer on hold and your customer won’t get frustrated by the experience.
Customers appreciate good service, and Tenfold ensures a positive experience for all. Working in real-time, your team will know everything about the customer on the other end of the phone call, which means that you meet their needs time and time again.
When choosing this tool, you’ll have access to email editing features, an autoresponder, event management, Facebook fan promotion, special offers and coupons, and more. The best thing about Constant Contact is that the whole service is affordable - even if you have up to 10,000 contacts, you’ll only pay around $100 per month. With a great service and price, you can’t go wrong with Constant Contact.
Don’t let your marketing team waste time on the mundane tasks - invest in automation tools for enterprise marketing to utilize your resources more effectively. The simple tasks are automated, and the team has time to focus on big-picture projects and customer happiness. They will now have time to analyze the data and develop the right products, create the right content, and grow the business.