We’re excited to announce that Trapica’s campaign automation is now compatible with several leading demand-side platforms (DSPs).
While previously being able to automate and optimize paid social and search campaigns, compatibility with DSPs will make Trapica’s AI available and useful for even more digital marketers. Beyond campaign automation, Trapica’s audience discovery will give DSP marketers the opportunity to explore the demographic, geographic, and interest-based segments that define their converting audiences.
Trapica AI is now compatible with Basis by Centro, AppNexus, DataXu, MediaMath, Oath and several other demand-side platforms.
If you’re a marketer working with demand-side platforms, get connected to a Trapica team member to find out how our AI can boost performance for your campaigns. Don’t waste money showing your ads to people who won’t convert; make sure your ads are reaching the right audience by optimizing for devices, location, and more with Trapica AI.
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