Artificial intelligence is now allowing many marketers to take a backseat on tasks they used to dislike. AI tools like ours are managing ad campaigns, automatically completing A/B testing, and optimizing targeting and bidding. For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.
Creating Google ad campaigns is a process that’s easy to learn, but hard to master. In this guide, learn how to optimize all the different aspects of Google Ads.
In this guide, you’re going to learn Facebook's 11 different campaign objectives, what goals they’re designed to achieve, and how they work to get the most from Facebook’s advanced advertising platform.
On social media and across the internet, false information (aka "fake news") has been an issue and has led to intervention from leading social media platforms such as Facebook, Instagram, and Twitter.
Learn all about Google's automatic targeting feature, how to optimize your ads, and what other settings you should adjust to get the most out of your Google ad campaign.
Local marketing is all about targeting customers around a specific location. We’ve compiled a detailed guide to creating a marketing strategy for your small business.
AI saves time, money, increases ROAS, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.
Creating a unified brand is the ultimate goal for a marketing team. A unified brand identity allows customers to understand your company, see what you provide, understanding the reliability and trustworthy nature of the brand, and more just by looking at your logo. It also helps increase ROI.
Check out our ultimate guide to video marketing. You’ll learn: ◦ The definition of video marketing ◦ Types of video marketing ◦ Benefits of video marketing ◦ How to make a video ◦ How to implement a successful strategy
Whether you've been using Facebook Ads for a while or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience. Learn how to optimize your ad targeting on Facebook in our guide.
Holidays are an important time of year for all businesses. Implement these holiday marketing tips into your 2021 marketing strategy to stand out in the crowd.
Google Shoploop is a new interactive shopping experience that allows consumers will see demonstrations from creators as well as reviews on the product page. Rather than listings and photos, customers are shown products through videos.
Google Analytics is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability. New features include churn probability and purchase probability.
In 2020, Facebook worked hard to make privacy settings more accessible for the average user; the Ad Preferences update is one of many changes in this year alone. Shortly after welcoming the new year, Facebook improved the detail showing how advertisers targeted users.
Explore everything you need to know about how UX impacts ROI, how to effectively measure it, and why you might want to calculate the ROI of UX investments.
Back in October 2019, Facebook revealed a new way to boost ad performance called ‘Ad Volume Guidance’. This tiered system is implemented to help advertisers choose the right number of ads per page. By following their guidance, you can optimize performance and prevent wastage with the marketing budget.
Several recent updates have changed Google app campaigns for the better. Updates include conversions bidding maximization, phrase match keywords and broad match modifiers, lead generation form improvements, YouTube ad extensions, and more.
Instagram's new suggested post feature display posts in which users may have an interest.
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