To help small businesses have more reach, Facebook has launched Facebook Shops. Facebook Shops allows businesses to build an online store on a platform they already use. Once set up, prospective consumers will have an opportunity to peruse your store on both Facebook and Instagram
Growing your business to an international level? Learn how to improve your website's SEO for multiple languages.
We’ve compiled five strategies to help to boost your ad performance on Facebook Ads and Google Ads.
TikTok has a new competitor - Instagram Reels. With the question of TikTok getting banned in the United States still outstanding, will Instagram Reels sweep in to steal the market share?
How do marketers implement Facebook's location targeting on their ads and use it to their advantage? Find out in our guide to local targeting for Facebook ads.
When it comes to e-commerce, we believe in making it as easy as possible for people to buy products. Check out our top ecommerce checkout page optimization strategies to implement in 2021.
Marketing attribution defines the ways that marketers determine ROI or value with specific channels. Attribution can boost your marketing strategy, but only if you choose the right attribution model and pay attention to the results.
Facebook now allows business owners to link their business Messenger account to their personal account. We expect this to complement the services on Page Manager; business owners should find it easier than ever to respond to customers and take advantage of their interest early.
It’s clear that marketers and AI work together and benefit businesses without dismantling careers. Learn why AI-powered marketing agencies are the future of marketing.
There’s lots of talk regarding keywords right now; some will tell you that keywords are dead, while others will try to explain that everybody needs multiple pages targeting the same keyword in order to get on the SERP. With so much false information disseminated on a daily basis, it’s hard to keep up with the real trends and what we should be doing as marketers to get results.
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