9 Ways the Education Industry Can Use Reels for Student Recruitment

Cross-channel personalization helps you improve the customer experience and boost both engagement and loyalty. In this guide, you’re going to learn all about it and how to implement the practice most effectively.

Monitoring and analysis tools that allow you to spy on your competitors are often a great resource. These tools help you learn from your competitors' mistakes and further your marketing strategy.

Google passage ranking is now live in US English search results. According to Google, this will affect 7% of ALL search queries. Therefore, it’s not something we can ignore.

Google announced they will remove third-party cookies in Chrome browsers by 2022. How will this change affect marketers? Google believes that advertisers and marketers won’t notice much of a difference after moving away from using third-party cookies.

Full digital experience platforms help marketers streamline the marketing process and relieve pressure for the whole team. Rather than separating marketing, customer care, research, engagement, and advertising, full digital experience platforms bring everything under one roof.

What is media buying? Media buyer monitors enable advertisers to get the help they need in identifying opportunities across multiple channels simultaneously.

Discover how marketers use the Facebook Test and Learn tool to reveal their most effective campaigns.

Automated marketing software helps marketers assess data and provide actionable insights quickly, saving time and resources.

Learn the benefits and how to get started using lifetime value lookalike audienceson Instagram and Facebook today.

LinkedIn Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes. Linkedin Marketing Labs helps marketers get better results on LinkedIn as well as teaches them the best strategies to adopt to their business.

Facebook Live helps marketers with their marketing strategy. By marketers communicating directly with prospective consumers through Facebook Live, it encourages customers to hit the purchase button. This means that video has now generated income for the brand and potentially discovered a long-term customer.

A/B Testing, or split-testing, allows businesses and marketers to compare two ad campaign variables to see which performs better.

Should you use an ad agency, or should you perform all marketing tasks in-house? Learn the pros and cons of each and decide for yourself.

The programmatic advertising ecosystem can be complex. Learn the difference between demand-side platforms (DSPs), data management platforms (DMPs), and supply-side platforms (SSPs) in our guide.

Facebook monitoring and analysis tools that allow you spy on your competitors are often a great resource.

The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.

We've launched a new feature! Read more about our new capability: Facebook lookalike audience creation.

It's important to get a full understanding of Google Ad Manager to ensure you're integrating it into your marketing strategy effectively. Google Ad Manager is ideal for ad networks, direct advertisers, ad exchanges, and indirect advertisers.