All businesses find some value in using social media, and colleges and other educational facilities are no different. Why? Because social media speaks the language of younger audiences. Gain tips on how to implement Instagram Reels into your student recruitment strategy.
What is social media marketing? How did social media create a new genre of marketing? Learn the history of social media and this growing marketing field.
Check out some of the best social media management tools for marketers in 2021.
What is social commerce? Why should you consider it for your own brand? Are there any tips to perfecting this aspect of your marketing strategy in 2021? You’ll find all of the answers to these questions in our detailed guide!
Here are eight tips for effective influencer marketing on Instagram in 2021 - take advantage of the tools available on Instagram, find the right influencer, and grow your audience this year.
Today, we’re focusing on social commerce since platforms like Instagram and Facebook are continually improving their offering for businesses. If you think social media is all about advertising and communicating with customers, you’re wrong.
With so many different social media platforms and tools, we understand the difficulty in creating a social media marketing strategy for 2021. Should you advertise on Facebook? Instagram? TikTok? Pinterest? Reddit? Or another channel entirely?
Monitoring and analysis tools that allow you to spy on your competitors are often a great resource. These tools help you learn from your competitors' mistakes and further your marketing strategy.
Now, advertisers on Instagram will be able to create sponsored posts through the accounts of creators. Other improvements to branded content ads are the addition of product tags, the branded content tag in Reels and Live content, and tappable elements in Stories. Find out how this changes the game for influencer marketing.
Instagram's new data privacy policy now allows users to deny access to third-party data usage. Find out what they currently track and how this new feature could impact advertising.
Instagram's new suggested post feature display posts in which users may have an interest.
TikTok has a new competitor - Instagram Reels. With the question of TikTok getting banned in the United States still outstanding, will Instagram Reels sweep in to steal the market share?
Learn how to generate sales by leveraging Instagram's e-commerce space.
Learn how to boost sales and enhance your brand's shopping experience for customers with Instagram's Shoppable posts.
"Simply put, ad fatigue is the result of too much advertising. It’s when marketers deliver advertisements so frequently that viewers become frustrated or bored and ignore them. When ads are ignored, the conversion rate and ROI decrease. An effective ad will lead to conversions, but presenting the same one too many times will have the opposite effect. Learn how to avoid ad fatigue on Instagram and Facebook.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.
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