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Trapica Content Team

Benefits of the New Facebook Messenger Feature

As a business owner, you can finally get all your messages sent to the same app you use to talk with friends, family and colleagues. Rather than worrying about a completely different app for customers, everything is now under one roof.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Facebook’s Newest Feature: The News Tab

There is a growing concern that social media negatively impacts the way in which we consume ‘news stories’ and use this as a basis to form opinions. Facebook is attempting to improve the source of news for all users with its News feature.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

9 Tips for Keeping Your Facebook Ad Account Secure

Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your ad account stays safe and secure with these tips.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

The Future of Advertising: Why AR Trends Are Important

AR is growing. How are marketers implementing this trending tool in their online strategies?

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Creating and Maintaining a Successful Facebook Sales Funnel

If you find that your marketing campaigns are wasting money, you could be missing a functional sales funnel. Especially on Facebook, we see brands attempting to advertise successfully without considering the different stages of the funnel and the points at which consumers make decisions.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

What’s Happening During My Facebook Ad’s ‘Learning Phase?’

Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.

Marketing Guides
|
Feb 25, 2020
5 min read

Trapica Content Team

Using Behavioral Targeting on Facebook to Your Advantage

No ad will be successful if it doesn’t target the right audience. Many marketers can spend hundreds of hours making small tweaks to ad messaging and visuals, but fail to recognize the importance of targeting. How can you expect to get a good ROI if the ad doesn’t go to the right people?

Marketing Guides
|
Feb 25, 2020
4 min read

Trapica Content Team

How to Choose the Right Facebook Attribution Window for Your Campaigns

If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Ad Fatigue on Facebook and Instagram: What Is It and How Can You Avoid It?

If you are aware of ad fatigue and have even experienced it yourself, make sure your company doesn’t get a reputation for contributing to it. In this guide, we’ll explain how to monitor ad fatigue and explore its effect on business.

Marketing Guides
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Feb 25, 2020
3 min read

Trapica Content Team

Helpful Tips for Increasing Customer Lifetime Value on Facebook

In this guide, we'll uncover the basics behind customer lifetime value and explain how we can utilize this metric in future campaigns.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

How to Use Detailed Targeting on Facebook

It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

3 Ways B2B Companies Can Improve Their Social Media Advertising

If there has ever been a time to optimize social media advertising strategy, it’s now.

Marketing Guides
|
Feb 25, 2020
5 min

Trapica Content Team

5 Common Mistakes with Facebook Lookalike Audiences

When Facebook Lookalike Audiences are used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Facebook Multiple Text Optimization

With text variation, you can choose among five text versions for not only the primary ad’s headline, but also the text and description.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

The Advertising Secrets of Top Dog Food Companies

Let's explore ten dog food companies—we’ll see what they do, where they advertise, and how they advertise.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

IGN: How a large content publisher increased traffic and scaled their ad spend

As IGN's campaigns were optimized with Trapica, the marketing team was able to scale its budget while maintaining a profitable CPC.

Case Studies
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Feb 25, 2020
3 min read