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Trapica Content Team

Best Practices for A:B Ad Testing

Every audience behaves uniquely, which is why A/B testing is so valuable for advertising. Learn the best A/B testing practices in our guide.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Shopping on Social Media- The New Way to Shop Online

What is social commerce? Why should you consider it for your own brand? Are there any tips to perfecting this aspect of your marketing strategy in 2021? You’ll find all of the answers to these questions in our detailed guide!

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Prepare for Facebook Analytics to Disappear on June 30

2021 is going to be a year of change for Facebook and its users - businesses need to export data from Facebook Analytics before it disappears, and it will be an interesting watch as Business Suite grows. Will it become the analytical savior that the company wants and needs?

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

Social Commerce and Shoppable Posts

Today, we’re focusing on social commerce since platforms like Instagram and Facebook are continually improving their offering for businesses. If you think social media is all about advertising and communicating with customers, you’re wrong.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

How to Use Social Messaging Apps to Your Benefit

What are social messaging apps? Which should you use? How can you use them effectively? You’ll learn the answers to all of these questions in this guide.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

The Ultimate Guide to Hosting a Paid Online Facebook Event

Facebook has recently launched paid online events. A paid online event means that you’ll receive a fee in return for exclusive tools, online video content, and more. Attendees pay a small fee for you to provide value through various content and services. Online events are available to creators, educators, businesses, and even media publishers.

Marketing Guides
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Feb 25, 2020
3 min read

Trapica Content Team

Facebook Ads vs Google Ads: Which is Best for You?

Looking to start running ads on Google or Facebook? Find out the benefits of each platform and decided which is best for your business.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Complete Guide to Social Media Marketing Strategy for 2021

With so many different social media platforms and tools, we understand the difficulty in creating a social media marketing strategy for 2021. Should you advertise on Facebook? Instagram? TikTok? Pinterest? Reddit? Or another channel entirely?

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

What are the Best Facebook Marketing Tools?

Marketers use these different Facebook marketing tools to effectively create, manage and get insights on Facebook ad campaigns.

Marketing Guides
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Feb 25, 2020
3 min read

Trapica Content Team

Monitoring and Analysis Tools to Help You Spy on Your Competitors

Monitoring and analysis tools that allow you to spy on your competitors are often a great resource. These tools help you learn from your competitors' mistakes and further your marketing strategy.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Advanced Facebook Marketing | How to Use the Test and Learn Tool to Reveal the Most Effective Campaigns

Discover how marketers use the Facebook Test and Learn tool to reveal their most effective campaigns.

Marketing Guides
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Feb 25, 2020
3 min read

Trapica Content Team

FB and IG Lookalike Audience for Marketing Campaigns

Learn the benefits and how to get started using lifetime value lookalike audienceson Instagram and Facebook today.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

How to Use Facebook Live in Your Marketing Strategy

Facebook Live helps marketers with their marketing strategy. By marketers communicating directly with prospective consumers through Facebook Live, it encourages customers to hit the purchase button. This means that video has now generated income for the brand and potentially discovered a long-term customer.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Spy on Your Competitors' Ads on Facebook

Facebook monitoring and analysis tools that allow you spy on your competitors are often a great resource.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Remarketing Facebook Campaigns Guide

The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Advanced Facebook Marketing | Increase Ad Relevance with the Placement Asset Customization Tool

Over the years, we’ve learned the importance of ad relevance on Facebook, Instagram, and all other platforms, and thanks to the asset customization tool on Facebook, you’re about to reach a whole new level of ad relevance on this platform. With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Facebook Ads Limit | How Will It Affect Advertising in 2021

What has Facebook said about the upcoming Facebook ads limit? Essentially, it’s explaining to advertisers and businesses why an excessive amount of ads detract from an otherwise successful marketing channel.

Industry News
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Feb 25, 2020
3 min read

Trapica Content Team

FB and IG Ads Bid Strategies

How do marketers choose a cost control for their Facebook campaign? What’s a bid cap? What’s a cost cap? How does it affect how you advertise? With cost controls, you tell Facebook your situation in terms of profitability/conversions in addition to your goals. Facebook then uses this information to bid on the right auctions and contribute to your advertising performance.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Facebook Stats for Advanced Marketers

By diving into the statistics, top advanced facebook marketers are learning what marketing strategies to implement moving into 2021. See stats for the following 1) Basic Demographics 2) Platform Usage 3) Shopping 4) Ads 5) Mobile 6) Additional Stats

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

How to Effectivly Use Facebook Event-Based Lookalike Audiences

A Facebook lookalike audience is when you create a custom audience based on a specific action or event. By starting with a 1% lookalike audience, we are reaching out to those with the most similarities to our custom audience. As time goes on, we can spread further afield and find those with loose similarities to the custom audience.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Complete Guide to Facebook Marketing and Automated Ads

Facebook advertising has become easier with the use of automated ads. Automated Ads learn your audience and then provide the best ad possible. Using advanced algorithms, the system learns what ads perform best before then offering suggestions and recommendations to users. The tool is designed to work with all campaign goals, so it doesn’t matter if you want to generate leads or send people over to your website.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

4 Important Features of Facebook’s New Business Suite

Facebook's Business Suite is a new hub for all things Facebook and Instagram. Available on desktop and mobile, the suite allows users to message, post, advertise, and even access insights. For businesses, this makes management across the two platforms more efficient.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Using AI to Crack Your Facebook and Google Advertising Creatives

Artificial intelligence is now allowing many marketers to take a backseat on tasks they used to dislike. AI tools like ours are managing ad campaigns, automatically completing A/B testing, and optimizing targeting and bidding. For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Best Practices | Facebook Conversion Objective Campaigns

In this guide, you’re going to learn Facebook's 11 different campaign objectives, what goals they’re designed to achieve, and how they work to get the most from Facebook’s advanced advertising platform.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

What Businesses Need to Know About Facebook's Updated Ad Preferences & Privacy Settings

In 2020, Facebook worked hard to make privacy settings more accessible for the average user; the Ad Preferences update is one of many changes in this year alone. Shortly after welcoming the new year, Facebook improved the detail showing how advertisers targeted users.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Facebook Ads and Traffic Volume in 2021

Back in October 2019, Facebook revealed a new way to boost ad performance called ‘Ad Volume Guidance’. This tiered system is implemented to help advertisers choose the right number of ads per page. By following their guidance, you can optimize performance and prevent wastage with the marketing budget.

Industry News
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Feb 25, 2020
6 min read

Trapica Content Team

Small Businesses Tips for Facebook

To help small businesses have more reach, Facebook has launched Facebook Shops. Facebook Shops allows businesses to build an online store on a platform they already use. Once set up, prospective consumers will have an opportunity to peruse your store on both Facebook and Instagram

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Performance Strategies for Google Adwords and Facebook Ads

We’ve compiled five strategies to help to boost your ad performance on Facebook Ads and Google Ads.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Facebook Messenger for Business

Facebook now allows business owners to link their business Messenger account to their personal account. We expect this to complement the services on Page Manager; business owners should find it easier than ever to respond to customers and take advantage of their interest early.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Facebook’s Newest Feature: The News Tab

Facebook is attempting to improve the source of news for all users with its News feature.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Prevent Hackers from Your Facebook Ad Account

Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your Facebook ad account stays safe and secure with these tips.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Advertising Augmented Reality Trends in 2021

‍Social media has long been a marketing tool, but with the help of AR, it has also become an eCommerce platform. With top social media sites such as Snapchat, Instagram, and Facebook incorporating AR into their platforms in 2020, this trend doesn't seem to be going anywhere but up in 2021.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Building a Successful Facebook Ad Funnel

We know how hard it can be to develop a working Facebook sales funnel. That's why we're here to help with tips on how to optimize and create a successful Facebook ad funnel.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

What’s Happening During My Facebook Ad’s ‘Learning Phase?’

Facebook's learning phase is the period of time at the very beginning when the delivery system still has lots of learning to do. Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Using Behavioral Targeting on Facebook to Your Advantage

Rather than attempting to find a new audience for your brand/products, behavioral targeting is about delivering ads to those who have shown an interest in your brand or niche. How can you expect to get a good ROI if the ad doesn’t go to the right people? With behavioral targeting, the idea is to reach out to multiple small audiences rather than one large one. Learn the benefits of choosing this technique in our guide.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

How to Choose the Right Facebook Attribution Window for Your Campaigns

If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. An attribution window is the period of time between someone seeing (or even clicking on) your ad, and that person taking an action. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Ad Fatigue on Facebook and Instagram: What Is It and How Can You Avoid It?

"Simply put, ad fatigue is the result of too much advertising. It’s when marketers deliver advertisements so frequently that viewers become frustrated or bored and ignore them. When ads are ignored, the conversion rate and ROI decrease. An effective ad will lead to conversions, but presenting the same one too many times will have the opposite effect. Learn how to avoid ad fatigue on Instagram and Facebook.

Marketing Guides
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Feb 25, 2020
3 min read

Trapica Content Team

Increase Customer Value on Facebook with These Helpful Tips

During your research on Facebook's Lookalike Audiences, customer lifetime value is a term you’re likely to have encountered. As Facebook's Lookalike Audiences has grown in popularity, the confusion surrounding this term seems to have grown somewhat. In this guide, we want to uncover the basics behind customer lifetime value as well as explain how we can utilize this metric in future campaigns.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Intent Targeting on Facebook Ads

As we all know, targeting is one of the keys to success for advertising on any platform. It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it. As a result, there is a lack of conversions that we may blame on the ad when in actuality, we should take a closer look at the targeting. In this guide, we want to go into the Detailed Targeting feature on Facebook in more detail.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

B2B Social Media Marketing Strategies

Often, we hear B2B companies suggest that social media is reserved for those in beauty, fashion, and other appealing industries. However, we believe that every industry has an opportunity to shine on social media. Learn how to improve your B2B social media advertising starting today.

Marketing Guides
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Feb 25, 2020
5 min

Trapica Content Team

5 Common Mistakes with Facebook Lookalike Audiences

Facebook Lookalike Audiences has become widely used in recent years. It offers a great opportunity to find potential customers with similarities to an existing audience. When used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Facebook Multiple Text Optimization

Facebook for Business is continually releasing features to make it easier for brands of all sizes to advertise effectively. Today, we’re here to talk about Facebook's multiple-text optimization.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

The Advertising Secrets of Top Dog Food Companies

Although most companies employ many of the same marketing techniques, it’s fair to say that each has a unique strategy. Let's explore ten dog food companies marketing strategies —we’ll see what they do, where they advertise, and how they advertise.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Case Study: IGN | How A Large Content Publisher Increased Traffic And Scaled Their Ad Spend

As IGN's campaigns were optimized with Trapica, the marketing team was able to scale its budget while maintaining a profitable CPC.

Case Studies
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Feb 25, 2020
3 min read