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Trapica Content Team

Advanced Facebook Marketing | How to Use the Test and Learn Tool to Reveal the Most Effective Campaigns

If you aren’t already using Facebook Experiments and Test and Learn, now is the time to start.

Marketing Guides
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Feb 25, 2020
3 min read

Trapica Content Team

Advanced Facebook Marketing | Lifetime Value Lookalike Audiences

Lifetime value lookalike audiences guarantee strong targeting with Facebook ads, so why not get started today?

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

How Facebook Live Helps Your Marketing Strategy

Facebook Live helps marketing strategies all over the world, and we believe it will have the same impact on yours.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

How to View Your Competitors’ Facebook Ads

Putting a plan in place for keeping an eye on your competitors' ad campaigns can pay off in the long run.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Advanced Facebook Marketing | ALL Framework Strategy - How to Structure Remarketing Campaigns

The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Advanced Facebook Marketing | Increase Ad Relevance with the Placement Asset Customization Tool

With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Feb 2021 | Facebook Announces Limit on Number of Ads

Though initially announced in November, the new Facebook Ads Limit is going live this month and it may impact the way you set up and manage your ad campaigns.

Industry News
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Feb 25, 2020
3 min read

Trapica Content Team

Advanced Facebook Marketing | Lowest-Cost Cap Bidding

What’s a bid cap? What’s a cost cap? How does it affect how you advertise? 

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

2020 Facebook Stats Every Marketer Needs to Know

By diving into the statistics, we learn more about the user base on Facebook and the marketing strategies to implement moving into 2021.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Advanced Facebook Marketing | Event-Based Lookalike Audiences

Event-based lookalike audiences can help your team reach new customers, but it's important to set it up in a way that won't waste your marketing budget.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

A Guide to Facebook’s Automated Ad System

Is Facebook's automated ad system right for your marketing team?

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

4 Important Features of Facebook’s New Business Suite

Keep your eye on these updates from Facebook.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Using AI to Crack Your Facebook and Google Advertising Creatives

For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

How to Choose the Right Campaign Objective for Your Facebook Ads

With a total of 11 different objectives, it's important to know what they mean and how they work to get the most from Facebook’s advanced advertising platform.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Update: Facebook Ad Preferences and Privacy Settings

With brands like Facebook and Google now ever-present, experts have questioned the collection and retention of personal data. Thankfully, with attention brought to this area, these brands have been investing in privacy tools for all users.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

What is Ad Volume Guidance? Where is Facebook Going with It?

Facebook is starting to lean into ad volume guidance, encouraging advertisters to have a maximum number of ads according to their monthly ad spend.

Industry News
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Feb 25, 2020
6 min read

Trapica Content Team

8 Tips for Small Businesses to Use Facebook Shops to Their Advantage

As online retail becomes increasingly more popular and necessary, Facebook Shops can be a useful tool in your ecommerce strategy.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

5 Strategies to Improve Your Ad Performance on Google and Facebook

We’ve compiled five strategies that will help to boost the performance of your ads on the two giant platforms - Facebook and Google.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Benefits of the New Facebook Messenger Feature

As a business owner, you can finally get all your messages sent to the same app you use to talk with friends, family and colleagues. Rather than worrying about a completely different app for customers, everything is now under one roof.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Facebook’s Newest Feature: The News Tab

There is a growing concern that social media negatively impacts the way in which we consume ‘news stories’ and use this as a basis to form opinions. Facebook is attempting to improve the source of news for all users with its News feature.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

9 Tips for Keeping Your Facebook Ad Account Secure

Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your ad account stays safe and secure with these tips.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

The Future of Advertising: Why AR Trends Are Important

AR is growing. How are marketers implementing this trending tool in their online strategies?

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Creating and Maintaining a Successful Facebook Sales Funnel

If you find that your marketing campaigns are wasting money, you could be missing a functional sales funnel. Especially on Facebook, we see brands attempting to advertise successfully without considering the different stages of the funnel and the points at which consumers make decisions.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

What’s Happening During My Facebook Ad’s ‘Learning Phase?’

Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Using Behavioral Targeting on Facebook to Your Advantage

No ad will be successful if it doesn’t target the right audience. Many marketers can spend hundreds of hours making small tweaks to ad messaging and visuals, but fail to recognize the importance of targeting. How can you expect to get a good ROI if the ad doesn’t go to the right people?

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

How to Choose the Right Facebook Attribution Window for Your Campaigns

If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Ad Fatigue on Facebook and Instagram: What Is It and How Can You Avoid It?

If you are aware of ad fatigue and have even experienced it yourself, make sure your company doesn’t get a reputation for contributing to it. In this guide, we’ll explain how to monitor ad fatigue and explore its effect on business.

Marketing Guides
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Feb 25, 2020
3 min read

Trapica Content Team

Helpful Tips for Increasing Customer Lifetime Value on Facebook

In this guide, we'll uncover the basics behind customer lifetime value and explain how we can utilize this metric in future campaigns.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

How to Use Detailed Targeting on Facebook

It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

3 Ways B2B Companies Can Improve Their Social Media Advertising

If there has ever been a time to optimize social media advertising strategy, it’s now.

Marketing Guides
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Feb 25, 2020
5 min

Trapica Content Team

5 Common Mistakes with Facebook Lookalike Audiences

When Facebook Lookalike Audiences are used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Facebook Multiple Text Optimization

With text variation, you can choose among five text versions for not only the primary ad’s headline, but also the text and description.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

The Advertising Secrets of Top Dog Food Companies

Let's explore ten dog food companies—we’ll see what they do, where they advertise, and how they advertise.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

IGN: How a large content publisher increased traffic and scaled their ad spend

As IGN's campaigns were optimized with Trapica, the marketing team was able to scale its budget while maintaining a profitable CPC.

Case Studies
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Feb 25, 2020
3 min read