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Trapica Content Team

Google Combines Affinity and Intent into Audiences. What Does This Mean for Marketers?

By combining intent and affinity audiences, Google is showing its willingness to improve the platform and make it more accessible for everybody. 

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

Google Display Ads Introduces Automatic Targeting

How does Automatic Targeting work? And will it help your campaigns?

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

Using AI to Crack Your Facebook and Google Advertising Creatives

For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

4 Simple Ways to Optimize Google Ads

Millions of businesses and marketers use Google Ads every year, but many are left disappointed with the results. Google ad campaigns require more than just the creation of an ad to succeed. 

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Disable This Google Ads Setting to Stop Wasting Money

Without even realizing it, one of the default settings in a Google campaign can actually cause more harm than the optional settings.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

7 Ways Marketers Are Using AI to Increase Conversion Rates of Google Ads

AI saves time, money, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Shoploop: One of Google’s Newest Features

Area 120, Google's research and development lab, created a video shopping platform called Shoploop. Rather than listings and photos, customers are shown products through videos.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

Can the New Google Analytics Feature Predict Your Audience?

Google is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability.

Industry News
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Feb 25, 2020
6 min read

Trapica Content Team

How Google Ads Is Changing App Campaigns for the Better

Several recent updates have changed Google app campaigns for the better.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

5 Strategies to Improve Your Ad Performance on Google and Facebook

We’ve compiled five strategies that will help to boost the performance of your ads on the two giant platforms - Facebook and Google.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Paid and Organic Search is a Powerful Combination

Why choose between paid and organic search when you can combine the two? Even if you’re working with a small marketing budget, you can still benefit from both PPC and SEO.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Top 5 SEO Best Practices for Your Business

Whether you’re an old business trying to make it in this new world, or a new business trying to make an impact against more experienced competitors, these tips will ensure that your SEO strategy is effective in 2020.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Google Will Soon Require Identity Verification for Advertisers

In April, Jack Canfield, Google’s Director of Product Management, announced that all advertisers will need to identify themselves as part of the ad buying process with both their name and location.

Industry News
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Feb 25, 2020
3 min read

Trapica Content Team

Google Shopping: Growing Your Online Retail Brand with Social Media

If you’re looking for a reason to prioritize Google Shopping, perhaps the most important is that it actually works.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

What You Need to Know About Google Ads Ranking

You may know your Google search engine ranking, but did you know you have an ad ranking too?

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Why Semantic Search is the Key to SEO

This branch of linguistics makes it easier for users to ask the questions they want answered without having to think twice about altering their language.

Marketing Guides
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Feb 25, 2020
4 min read