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Trapica Content Team

Google Provides Some ‘Best Practices’ for News Sites and Articles

Google recently released a guide of best practices and SEO tips for news sites and articles. Google's John Mueller discusses the article length debate, the proper way to structure your page, optimization tips, and more.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Facebook Ads vs Google Ads: Which is Best for You?

Looking to start running ads on Google or Facebook? Find out the benefits of each platform and decided which is best for your business.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

A Guide to Google Ads Keyword Planner

Google Ads Keyword Planner has lots of value in learning keywords and implementing them across a wide marketing strategy. Google Ads Keyword Planner helps to find the right keywords, so you'll be able to create a successful campaign.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Monitoring and Analysis Tools to Help You Spy on Your Competitors

Monitoring and analysis tools that allow you to spy on your competitors are often a great resource. These tools help you learn from your competitors' mistakes and further your marketing strategy.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Google Passage Ranking Now Live in the US English Search Results - What to Know

Google passage ranking is now live in US English search results. According to Google, this will affect 7% of ALL search queries. Therefore, it’s not something we can ignore.

Industry News
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Feb 25, 2020
3 min read

Trapica Content Team

What Marketers Need to Know About the Impact of Removing Third-Party Cookies

Google announced they will remove third-party cookies in Chrome browsers by 2022. How will this change affect marketers? Google believes that advertisers and marketers won’t notice much of a difference after moving away from using third-party cookies.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Google Ad Manager | How to Get Started

It's important to get a full understanding of Google Ad Manager to ensure you're integrating it into your marketing strategy effectively. Google Ad Manager is ideal for ad networks, direct advertisers, ad exchanges, and indirect advertisers.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Google Combines Affinity and Intent into Audiences. What Does This Mean for Marketers?

Google announced that it would streamline all audience options and combine custom intent and custom affinity into custom audiences. As well as Discovery, this applies to all campaigns across Display, YouTube, and Gmail.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

Google Display Ads | Keywords Optimization

Learn how top marketers optimize their Google display ad campaigns.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

Using AI to Crack Your Facebook and Google Advertising Creatives

Artificial intelligence is now allowing many marketers to take a backseat on tasks they used to dislike. AI tools like ours are managing ad campaigns, automatically completing A/B testing, and optimizing targeting and bidding. For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Guide to Optimize Your Google Ads Account

Creating Google ad campaigns is a process that’s easy to learn, but hard to master. In this guide, learn how to optimize all the different aspects of Google Ads.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Google Ads Campaign Tips

Learn all about Google's automatic targeting feature, how to optimize your ads, and what other settings you should adjust to get the most out of your Google ad campaign.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Increase Your Google Ad ROAS with AI

AI saves time, money, increases ROAS, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Google Shoploop as a Replacement of Shopify

Google Shoploop is a new interactive shopping experience that allows consumers will see demonstrations from creators as well as reviews on the product page. Rather than listings and photos, customers are shown products through videos.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

How Google Analytics Serves as an Advertising Analytics Tool

Google Analytics is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability. New features include churn probability and purchase probability.

Industry News
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Feb 25, 2020
6 min read

Trapica Content Team

Google Ads for App Campaigns

Several recent updates have changed Google app campaigns for the better. Updates include conversions bidding maximization, phrase match keywords and broad match modifiers, lead generation form improvements, YouTube ad extensions, and more.

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Performance Strategies for Google Adwords and Facebook Ads

We’ve compiled five strategies to help to boost your ad performance on Facebook Ads and Google Ads.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Paid and Organic Search is a Powerful Combination

Paid search vs organic search? Why choose between paid and organic search when you can combine the two? When you break it down, the goal of organic search is to attract as many people as possible to your website. Well, isn’t the goal of paid search exactly the same?

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

SEO Best Practices for 2021

In this guide, we want to put an end to the confusion of Google’s ranking and list five SEO best practices for businesses. Whether you’re an old business trying to make it in this new world, or a new business trying to make an impact against more experienced competitors, these tips will ensure that your SEO strategy is effective in 2021.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Google Will Soon Require Identity Verification for Advertisers

In 2018, Google made identify verification a requirement for political advertisers, a mandate which is in place across 30 countries. Jack Canfield, Google’s Director of Product Management, announced that now all advertisers will need to identify themselves as part of the ad buying process with both their name and location.

Industry News
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Feb 25, 2020
3 min read

Trapica Content Team

Selling on Google Shopping

In case you haven’t already seen it, Google Shopping is the ultimate shopping tool for consumers. Not only can they search for a specific item, but also compare prices between different outlets and shop the many different retailers that offer it (as long as the retailer has paid to have their products advertised). Learn the benefits of selling on Google Shopping in our complete guide.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

How to Increase Your Google Ad Rank

You may know your Google search engine ranking, but did you know you have an ad ranking too? Today, we’re going to learn all about this, how it’s changed over time, and the steps you can take toward improving your Google ad rank moving forward.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Semantic Search and SEO

What is semantic search and how does it impact SEO?

Marketing Guides
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Feb 25, 2020
4 min read