By combining intent and affinity audiences, Google is showing its willingness to improve the platform and make it more accessible for everybody.
By combining intent and affinity audiences, Google is showing its willingness to improve the platform and make it more accessible for everybody.
How does Automatic Targeting work? And will it help your campaigns?
For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.
Millions of businesses and marketers use Google Ads every year, but many are left disappointed with the results. Google ad campaigns require more than just the creation of an ad to succeed.
Without even realizing it, one of the default settings in a Google campaign can actually cause more harm than the optional settings.
AI saves time, money, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.
Area 120, Google's research and development lab, created a video shopping platform called Shoploop. Rather than listings and photos, customers are shown products through videos.
Google is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability.
Several recent updates have changed Google app campaigns for the better.
We’ve compiled five strategies that will help to boost the performance of your ads on the two giant platforms - Facebook and Google.
Why choose between paid and organic search when you can combine the two? Even if you’re working with a small marketing budget, you can still benefit from both PPC and SEO.
Whether you’re an old business trying to make it in this new world, or a new business trying to make an impact against more experienced competitors, these tips will ensure that your SEO strategy is effective in 2020.
In April, Jack Canfield, Google’s Director of Product Management, announced that all advertisers will need to identify themselves as part of the ad buying process with both their name and location.
If you’re looking for a reason to prioritize Google Shopping, perhaps the most important is that it actually works.
You may know your Google search engine ranking, but did you know you have an ad ranking too?
This branch of linguistics makes it easier for users to ask the questions they want answered without having to think twice about altering their language.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.