Explore stats and learn eveything you need to know about media buying in our guide.
Explore stats and learn eveything you need to know about media buying in our guide.
If you aren’t already using Facebook Experiments and Test and Learn, now is the time to start.
If you find that you lose time performing simple, boring jobs, this is the article for you.
Lifetime value lookalike audiences guarantee strong targeting with Facebook ads, so why not get started today?
Recently revealed by LinkedIn, Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes.
What’s a bid cap? What’s a cost cap? How does it affect how you advertise?
Facebook Live helps marketing strategies all over the world, and we believe it will have the same impact on yours.
Read more on the best practices for A/B testing, the campaign elements you should consider testing, and how you can start A/B testing today.
Should you use an ad agency, or should you perform all marketing tasks in-house?
The programmatic advertising ecosystem can be ver complex. Read our breakdown that details the differences between a DSP, DMP, and SSP.
Putting a plan in place for keeping an eye on your competitors' ad campaigns can pay off in the long run.
The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.
Ready to integrate Google into your marketing strategy? Read more to find out key tips and tricks for using Google Ad Manager.
With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.
Ad accounts are hacked every day. What should you do if it happens to you?
Event-based lookalike audiences can help your team reach new customers, but it's important to set it up in a way that won't waste your marketing budget.
If you're a marketer looking for an AI solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.
Is Facebook's automated ad system right for your marketing team?
Gathering market research can put you ahead of the competition. Learn some key tips for performing market research successfully.
No matter what you're creating, a positive user experience helps people enjoy their time with your product and encourages them to save your link to their bookmarks, keep the app, recommend the service to others, or more.
There’s a difference between half-heartedly implementing some SEO techniques and actively trying to get your website to the top of valuable search results. Try these techniques in 2021.
For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.
Millions of businesses and marketers use Google Ads every year, but many are left disappointed with the results. Google ad campaigns require more than just the creation of an ad to succeed.
With a total of 11 different objectives, it's important to know what they mean and how they work to get the most from Facebook’s advanced advertising platform.
Without even realizing it, one of the default settings in a Google campaign can actually cause more harm than the optional settings.
Whether you've been using Facebook Ads for awhile or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience.
Video marketing can enhance your overall marketing strategy, so it's important to implement it in the right way.
With a unified brand experience, customers perceive your brand the way you desire, and you build lasting connections with them.
AI saves time, money, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.
Local marketing techniques continue to evolve with tools like social and search advertising platforms.
With the global pandemic, businesses closing, and so much uncertainty for the future, it’s difficult to know how to approach the holiday season from a marketing perspective.
As online retail becomes increasingly more popular and necessary, Facebook Shops can be a useful tool in your ecommerce strategy.
Improve your SEO performance even if your business deals with customers of different nationalities and languages coming to the website.
We’ve compiled five strategies that will help to boost the performance of your ads on the two giant platforms - Facebook and Google.
Facebook geo-targeting and location targeting allows marketers to hone in on their ideal audience.
Is there anything more frustrating than seeing the number of transactions that have been abandoned? Billions of dollars of potential sales are left in the checkout stage every year.
It's important to know what strategies and channels are getting new users and potential customers to interact with your brand.
As the amount of data available grows, it's important to know how to incorporate it into your content strategy effectively.
Are you using keywords to your advantage in your SEO practices?
Managing your custom audiences on your ad account can be tricky, but you should always be able to differentiate between your audience and your marketing database.
Platforms like Instagram are marketing machines. More than allowing businesses to generate interest and exposure, they help make sales directly.
The best digital marketing strategies encompass a wide range of platforms and techniques. Today, we’ll be discussing Reddit.
Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your ad account stays safe and secure with these tips.
It’s incredibly efficient to reach out to customers at the right time and when they need us most. This principle has led to the magic of micro-moments.
One important question that every business needs to address is whether to bring marketing in-house, or let an agency handle it. Let's walk through the options.
If you find that your marketing campaigns are wasting money, you could be missing a functional sales funnel. Especially on Facebook, we see brands attempting to advertise successfully without considering the different stages of the funnel and the points at which consumers make decisions.
Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.
Why choose between paid and organic search when you can combine the two? Even if you’re working with a small marketing budget, you can still benefit from both PPC and SEO.
Let's explore ten dog food companies—we’ll see what they do, where they advertise, and how they advertise.
Since Instagram is one of the top marketing platforms, it makes sense that brands are heading there to sell their products. This is compounded by the addition of shoppable posts, which we will discuss in this guide. By the end, you should know how they work and how to make the most of them as part of a marketing strategy.
The very best companies are able to not only attract customers, but also manage their online reputation using social media platforms and their ad systems. At a time where online reputation management is essential, we wanted to break down some tips for anybody struggling in this area.
No ad will be successful if it doesn’t target the right audience. Many marketers can spend hundreds of hours making small tweaks to ad messaging and visuals, but fail to recognize the importance of targeting. How can you expect to get a good ROI if the ad doesn’t go to the right people?
If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.
If you are aware of ad fatigue and have even experienced it yourself, make sure your company doesn’t get a reputation for contributing to it. In this guide, we’ll explain how to monitor ad fatigue and explore its effect on business.
Catered towards the fashion and beauty market, this guide will address some advertising questions and hopefully push you towards a better return on ad spend (ROAS) this year.
Assuming that you’re confident your market is accessible through this medium, SMS marketing has your best chance of high engagement.
Whether you’re an old business trying to make it in this new world, or a new business trying to make an impact against more experienced competitors, these tips will ensure that your SEO strategy is effective in 2020.
In this guide, we'll uncover the basics behind customer lifetime value and explain how we can utilize this metric in future campaigns.
Used by over 500 million professionals around the globe, LinkedIn is a place for brands to create compelling content, hire, and generate interest and exposure.
If you’re looking for a reason to prioritize Google Shopping, perhaps the most important is that it actually works.
It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it.
The more you know about the people who purchase from your company, the easier it will be to attract others like them.
If there has ever been a time to optimize social media advertising strategy, it’s now.
When Facebook Lookalike Audiences are used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.
In the world of marketing, more platforms are integrating artificial intelligence into their solutions which has led to a new era of advertising innovation, testing creatives, and offering the best digital ads with the audience in mind.
You may know your Google search engine ranking, but did you know you have an ad ranking too?
The activity at the neurological level of the brain has an impact on how the psychology of social media can be leveraged by brands.
When you assign AI to your data analysis tasks, your team will have more time to focus on larger aspects of your business.
This branch of linguistics makes it easier for users to ask the questions they want answered without having to think twice about altering their language.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.