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Trapica Content Team

What’s Happening During My Facebook Ad’s ‘Learning Phase?’

Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.

Marketing Guides
June 30, 2020
5 min read

Trapica Content Team

Paid and Organic Search is a Powerful Combination

Why choose between paid and organic search when you can combine the two? Even if you’re working with a small marketing budget, you can still benefit from both PPC and SEO.

Marketing Guides
June 29, 2020
5 min read

Trapica Content Team

The Advertising Secrets of Top Dog Food Companies

Let's explore ten dog food companies—we’ll see what they do, where they advertise, and how they advertise.

Marketing Guides
June 29, 2020
4 min read

Trapica Content Team

The Complete Guide to Shoppable Posts on Instagram

Since Instagram is one of the top marketing platforms, it makes sense that brands are heading there to sell their products. This is compounded by the addition of shoppable posts, which we will discuss in this guide. By the end, you should know how they work and how to make the most of them as part of a marketing strategy.

Marketing Guides
June 23, 2020
4 min read

Trapica Content Team

6 Tips for Using Social Media Ads in Your Online Reputation Management Strategy

The very best companies are able to not only attract customers, but also manage their online reputation using social media platforms and their ad systems. At a time where online reputation management is essential, we wanted to break down some tips for anybody struggling in this area.

Marketing Guides
June 22, 2020
5 min read

Trapica Content Team

Using Behavioral Targeting on Facebook to Your Advantage

No ad will be successful if it doesn’t target the right audience. Many marketers can spend hundreds of hours making small tweaks to ad messaging and visuals, but fail to recognize the importance of targeting. How can you expect to get a good ROI if the ad doesn’t go to the right people?

Marketing Guides
June 17, 2020
4 min read

Trapica Content Team

How to Choose the Right Facebook Attribution Window for Your Campaigns

If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.

Marketing Guides
June 16, 2020
4 min read

Trapica Content Team

Ad Fatigue on Facebook and Instagram: What Is It and How Can You Avoid It?

If you are aware of ad fatigue and have even experienced it yourself, make sure your company doesn’t get a reputation for contributing to it. In this guide, we’ll explain how to monitor ad fatigue and explore its effect on business.

Marketing Guides
June 15, 2020
3 min read

Trapica Content Team

5 Ways to Boost ROAS for Fashion & Beauty Advertising

Catered towards the fashion and beauty market, this guide will address some advertising questions and hopefully push you towards a better return on ad spend (ROAS) this year.

Marketing Guides
June 8, 2020
5 min read

Trapica Content Team

Is SMS a Valuable Marketing Tactic?

Assuming that you’re confident your market is accessible through this medium, SMS marketing has your best chance of high engagement.

Marketing Guides
May 26, 2020
5 min read

Trapica Content Team

Top 5 SEO Best Practices for Your Business

Whether you’re an old business trying to make it in this new world, or a new business trying to make an impact against more experienced competitors, these tips will ensure that your SEO strategy is effective in 2020.

Marketing Guides
May 21, 2020
6 min read

Trapica Content Team

Helpful Tips for Increasing Customer Lifetime Value on Facebook

In this guide, we'll uncover the basics behind customer lifetime value and explain how we can utilize this metric in future campaigns.

Marketing Guides
May 18, 2020
5 min read

Trapica Content Team

How to Create an Optimized LinkedIn Marketing Campaign

Used by over 500 million professionals around the globe, LinkedIn is a place for brands to create compelling content, hire, and generate interest and exposure.

Marketing Guides
May 14, 2020
6 min read

Trapica Content Team

Google Shopping: Growing Your Online Retail Brand with Social Media

If you’re looking for a reason to prioritize Google Shopping, perhaps the most important is that it actually works.

Marketing Guides
May 13, 2020
6 min read

Trapica Content Team

How to Use Detailed Targeting on Facebook

It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it.

Marketing Guides
April 21, 2020
5 min read

Trapica Content Team

Market Research: How to Identify and Target Customer Personas

The more you know about the people who purchase from your company, the easier it will be to attract others like them.

Marketing Guides
April 16, 2020
6 min read

Trapica Content Team

3 Ways B2B Companies Can Improve Their Social Media Advertising

If there has ever been a time to optimize social media advertising strategy, it’s now.

Marketing Guides
April 14, 2020
5 min

Trapica Content Team

5 Common Mistakes with Facebook Lookalike Audiences

When Facebook Lookalike Audiences are used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.

Marketing Guides
April 9, 2020
6 min read

Trapica Content Team

Digital Ads & AI Optimization

In the world of marketing, more platforms are integrating artificial intelligence into their solutions which has led to a new era of advertising innovation, testing creatives, and offering the best digital ads with the audience in mind.

Marketing Guides
March 30, 2020
4 min read

Trapica Content Team

What You Need to Know About Google Ads Ranking

You may know your Google search engine ranking, but did you know you have an ad ranking too?

Marketing Guides
March 23, 2020
5 min read

Trapica Content Team

The Psychology of Social Media

The activity at the neurological level of the brain has an impact on how the psychology of social media can be leveraged by brands.

Marketing Guides
March 20, 2020
3 min read

Trapica Content Team

You Need AI to Filter Your Data, Here's Why

When you assign AI to your data analysis tasks, your team will have more time to focus on larger aspects of your business.

Marketing Guides
March 20, 2020
4 min read

Trapica Content Team

Why Semantic Search is the Key to SEO

This branch of linguistics makes it easier for users to ask the questions they want answered without having to think twice about altering their language.

Marketing Guides
March 13, 2020
4 min read

Trapica Content Team

Why A/B Testing is So Important for Marketers

Here's a beginner's guide to multivariate tests and A/B testing.

Marketing Guides
March 18, 2020
5 min read