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Trapica Content Team

Mobile App Marketing Strategies

Learn the top 10 mobile app marketing strategies that you should implement in 2021.

Marketing Guides
May 17, 2021
4 min read

Trapica Content Team

Must-Have Digital Marketing Tools for Agencies

In this guide, you’re going to see some of the must-have digital marketing tools for agencies of all sizes. These should help you gain a competitive edge, provide a positive customer experience, obtain great customer reviews, and offer a better ROI for consumers (while also earning clients and yourself more profit!).

Marketing Guides
May 13, 2021
4 min read

Trapica Content Team

The Future of Clubhouse- Where It’s Headed

With the initial buzz of Clubhouse starting to dwindle, the new question is whether the app can remain at the top. That’s what we’re going to investigate today!

Marketing Guides
May 12, 2021
5 min read

Trapica Content Team

Best Practices for A:B Ad Testing

Every audience behaves uniquely, which is why A/B testing is so valuable for advertising. Learn the best A/B testing practices in our guide.

Marketing Guides
May 10, 2021
6 min read

Trapica Content Team

Ad Agency to In-House Marketing in 2021

Should you use an ad agency, or should you perform all marketing tasks in-house? Learn the pros and cons of each and decide for yourself.

Marketing Guides
May 3, 2021
6 min read

Trapica Content Team

How to Use Social Messaging Apps to Your Benefit

What are social messaging apps? Which should you use? How can you use them effectively? You’ll learn the answers to all of these questions in this guide.

Marketing Guides
May 3, 2021
5 min read

Trapica Content Team

Online Retail Marketing Strategies to Use in 2021

We’ve compiled some of the biggest and best online retail marketing strategies to prioritize in 2021!

Marketing Guides
May 3, 2021
4 min read

Trapica Content Team

Automation Tools to Consider for Enterprise Marketing

If enterprise marketing is your goal this year, you should keep these marketing automation tools in mind!

Marketing Guides
May 6, 2021
3 min read

Trapica Content Team

What is Smart Bidding? And How Can I Use It?

If advertisers have wanted anything in recent years, it’s automation. Thankfully, Google heard the calls and has introduced Smart Bidding.

Marketing Guides
May 3, 2021
4 min read

Trapica Content Team

Shopping on Social Media- The New Way to Shop Online

What is social commerce? Why should you consider it for your own brand? Are there any tips to perfecting this aspect of your marketing strategy in 2021? You’ll find all of the answers to these questions in our detailed guide!

Marketing Guides
May 6, 2021
5 min read

Trapica Content Team

How to Use Video Marketing Within the Education Industry

Simply put, the world has changed. Educational institutions, therefore, cannot rely on the marketing techniques that have been reliable for so long. With that said, we believe that video marketing is one of the best ways to communicate your message in 2021.

Marketing Guides
May 4, 2021
5 min read

Trapica Content Team

Understanding Social Media Marketing

Social media marketing is consistent in one area: its basis in and effect on human psychology. The mechanics are often so subliminal, we are oblivious to them. Here are three ways the psychology of social media is making an impact.

Marketing Guides
April 29, 2021
3 min read

Trapica Content Team

Semantic Search and SEO

What is semantic search and how does it impact SEO?

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

How To | Ads A/B Testing

As a marketer or business leader, you are probably familiar with A/B testing. When advertising on Facebook and other platforms, it can be a great way to continually improve the effectiveness and outreach of your campaigns. Here’s everything you need to know about multivariate tests and A/B testing, starting with the following: ◦ The basics ◦ Why A/B testing is so valuable ◦ Best practices

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Top Strategies for SMS Marketing

With consumers spending more time on their mobile devices, it seems that SMS marketing is making a comeback. SMS messages have an open rate of over 82%. That’s right, over four in every five marketing messages sent through this medium are opened. Discover more benefits of SMS marketing and how to integrate it into your marketing strategy.

Marketing Guides
May 3, 2021
5 min read

Trapica Content Team

What’s Happening During My Facebook Ad’s ‘Learning Phase?’

Facebook's learning phase is the period of time at the very beginning when the delivery system still has lots of learning to do. Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.

Marketing Guides
May 3, 2021
5 min read

Trapica Content Team

Building a Successful Facebook Ad Funnel

We know how hard it can be to develop a working Facebook sales funnel. That's why we're here to help with tips on how to optimize and create a successful Facebook ad funnel.

Marketing Guides
May 3, 2021
5 min read

Trapica Content Team

Making the Agency Versus In-House Marketing Decision

To use a marketing agency or keep marketing in-house? A question many businesses find themselves asking. Discover the pros and cons of each and figure out which is best for you in our complete guide.

Marketing Guides
May 3, 2021
3 min read

Trapica Content Team

Micro-Moments: Meeting Your Customers at the Right Time

Micro-moments are when marketers are able to reach out to customers at the right time and appear when they need them most. Learn how to understand the needs of your customers, find the right micro-moment relevant to your brand, and how to incorporate them into your marketing strategy.

Marketing Guides
May 3, 2021
4 min read

Trapica Content Team

Prevent Hackers from Your Facebook Ad Account

Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your Facebook ad account stays safe and secure with these tips.

Marketing Guides
May 3, 2021
5 min read

Trapica Content Team

Your Google Ads Account Was Hacked, Now What?

We log in to Google Ads every day not thinking about the risk of getting hacked; we trust that the security of the site will be enough to keep us safe. But what do you do if your Google Ads account actually gets hacked?

Marketing Guides
May 3, 2021
5 min read

Trapica Content Team

Reddit Marketing for Marketers

More businesses and marketers are choosing to integrate Reddit into their marketing mix. Learn how marketing on Reddit works, the golden marketing rules of the platform, and how to boost your brand's presence.

Marketing Guides
May 3, 2021
6 min read

Trapica Content Team

Tips to Generate Ecommerce Sales on Instagram

Learn how to generate sales by leveraging Instagram's e-commerce space.

Marketing Guides
May 3, 2021
4 min read

Trapica Content Team

Learn the Difference Between Your Audience and Marketing Database

Your audience is different from your marketing database. In the marketing industry, we try to steer clear of sending the same message to every prospective customer. If you choose to vary your message for people who buy your products, why not do the same for future customers?

Marketing Guides
May 3, 2021
6 min read

Trapica Content Team

Prevent Ad Frequency - Keywords Overlap

There’s lots of talk regarding keywords right now; some will tell you that keywords are dead, while others will try to explain that everybody needs multiple pages targeting the same keyword in order to get on the SERP. With so much false information disseminated on a daily basis, it’s hard to keep up with the real trends and what we should be doing as marketers to get results.

Marketing Guides
May 3, 2021
6 min read

Trapica Content Team

Create Content for Your Digital Audience

Learn how to utilize data to produce content that resonates with your digital audience. With data-driven content, the idea is to collect and analyze customer data to generate content. With data at the core, you can share content that is relevant, valuable, and resonant.

Marketing Guides
May 3, 2021
5 min read

Trapica Content Team

Marketing Attribution: What is it and Which Attribution is Best for Your Business

Marketing attribution defines the ways that marketers determine ROI or value with specific channels. Attribution can boost your marketing strategy, but only if you choose the right attribution model and pay attention to the results.

Marketing Guides
May 3, 2021
5 min read

Trapica Content Team

Top Ecommerce Checkout Page Optimization Strategies to Implement in 2021

When it comes to e-commerce, we believe in making it as easy as possible for people to buy products. Check out our top ecommerce checkout page optimization strategies to implement in 2021.

Marketing Guides
May 3, 2021
5 min read

Trapica Content Team

Facebook Ads | Local Targeting

How do marketers implement Facebook's location targeting on their ads and use it to their advantage? Find out in our guide to local targeting for Facebook ads.

Marketing Guides
May 3, 2021
6 min read

Trapica Content Team

Performance Strategies for Google Adwords and Facebook Ads

We’ve compiled five strategies to help to boost your ad performance on Facebook Ads and Google Ads.

Marketing Guides
May 3, 2021
5 min read

Trapica Content Team

Google Ranking and SEO for Multilingual Websites

Growing your business to an international level? Learn how to improve your website's SEO for multiple languages.

Marketing Guides
May 3, 2021
6 min read

Trapica Content Team

Small Businesses Tips for Facebook

To help small businesses have more reach, Facebook has launched Facebook Shops. Facebook Shops allows businesses to build an online store on a platform they already use. Once set up, prospective consumers will have an opportunity to peruse your store on both Facebook and Instagram

Marketing Guides
May 3, 2021
4 min read

Trapica Content Team

A/B Testing on FB and IG Ads

A/B Testing, or split-testing, allows businesses and marketers to compare two ad campaign variables to see which performs better.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Education Marketing Strategies You Should Be Using

In the past, marketing wasn’t important for educational facilities because the competition was limited. Now, it’s a buyer’s market and educational services need marketing techniques to survive. Learn why educational marketing is a must in 2021 and tips on how to be on top.

Marketing Guides
April 29, 2021
6 min read

Trapica Content Team

ROI of UX | A Beginner's Guide

Explore everything you need to know about how UX impacts ROI, how to effectively measure it, and why you might want to calculate the ROI of UX investments.

Marketing Guides
April 29, 2021
6 min read

Trapica Content Team

Holiday Marketing Tips

Holidays are an important time of year for all businesses. Implement these holiday marketing tips into your 2021 marketing strategy to stand out in the crowd.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Optimize Your Facebook Ads with Better Targeting

Whether you've been using Facebook Ads for a while or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience. Learn how to optimize your ad targeting on Facebook in our guide.

Marketing Guides
April 29, 2021
6 min read

Trapica Content Team

Create a Video Marketing Strategy

Check out our ultimate guide to video marketing. You’ll learn: ◦ The definition of video marketing ◦ Types of video marketing ◦ Benefits of video marketing ◦ How to make a video ◦ How to implement a successful strategy

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

The Importance of Unified Branding

Creating a unified brand is the ultimate goal for a marketing team. A unified brand identity allows customers to understand your company, see what you provide, understanding the reliability and trustworthy nature of the brand, and more just by looking at your logo. It also helps increase ROI.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

Increase Your Google Ad ROAS with AI

AI saves time, money, increases ROAS, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

Marketing Strategies for Local Businesses

Local marketing is all about targeting customers around a specific location. We’ve compiled a detailed guide to creating a marketing strategy for your small business.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Google Ads Campaign Tips

Learn all about Google's automatic targeting feature, how to optimize your ads, and what other settings you should adjust to get the most out of your Google ad campaign.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Guide to Optimize Your Google Ads Account

Creating Google ad campaigns is a process that’s easy to learn, but hard to master. In this guide, learn how to optimize all the different aspects of Google Ads.

Marketing Guides
April 29, 2021
6 min read

Trapica Content Team

Best Practices | Facebook Conversion Objective Campaigns

In this guide, you’re going to learn Facebook's 11 different campaign objectives, what goals they’re designed to achieve, and how they work to get the most from Facebook’s advanced advertising platform.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

Using AI to Crack Your Facebook and Google Advertising Creatives

Artificial intelligence is now allowing many marketers to take a backseat on tasks they used to dislike. AI tools like ours are managing ad campaigns, automatically completing A/B testing, and optimizing targeting and bidding. For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

How to Increase Your Organic Traffic

One thing that remains constant throughout the years is the importance of SEO. But what will work best? How do you increase your organic traffic? What are the techniques that businesses and marketers will employ the most? We have a detailed list here!

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Complete Guide to Facebook Marketing and Automated Ads

Facebook advertising has become easier with the use of automated ads. Automated Ads learn your audience and then provide the best ad possible. Using advanced algorithms, the system learns what ads perform best before then offering suggestions and recommendations to users. The tool is designed to work with all campaign goals, so it doesn’t matter if you want to generate leads or send people over to your website.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Understanding Market Research for Marketers

Market research is the process of gathering any sort of information that can be used to learn more about the market. For the most part, this is split into two: ◦ Information regarding the state of the market (including competitors) ◦ Information regarding your customers. This information helps improve interactions between the brand and consumers, to design products that better meet the needs of consumers, and encourage a more tailored approach toward content.

Marketing Guides
April 29, 2021
6 min read

Trapica Content Team

How to Effectivly Use Facebook Event-Based Lookalike Audiences

A Facebook lookalike audience is when you create a custom audience based on a specific action or event. By starting with a 1% lookalike audience, we are reaching out to those with the most similarities to our custom audience. As time goes on, we can spread further afield and find those with loose similarities to the custom audience.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

FB and IG Ads Bid Strategies

How do marketers choose a cost control for their Facebook campaign? What’s a bid cap? What’s a cost cap? How does it affect how you advertise? With cost controls, you tell Facebook your situation in terms of profitability/conversions in addition to your goals. Facebook then uses this information to bid on the right auctions and contribute to your advertising performance.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Demand-Side Platform: What Is It and How Does It Work?

Demand-side platforms help advertisers streamline their digital advertising processes. Rather than doing everything manually, DSPs are designed to make the ad inventory purchase process easier than ever. With a single interface, advertisers can not only purchase but also manage ad inventories even when they come from several sources.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

AI-Powered Automation: Comparing Albert and Trapica’s AI Capabilities

If you're a marketer looking for an AI marketing solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Advanced Facebook Marketing | Increase Ad Relevance with the Placement Asset Customization Tool

Over the years, we’ve learned the importance of ad relevance on Facebook, Instagram, and all other platforms, and thanks to the asset customization tool on Facebook, you’re about to reach a whole new level of ad relevance on this platform. With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Google Ad Manager | How to Get Started

It's important to get a full understanding of Google Ad Manager to ensure you're integrating it into your marketing strategy effectively. Google Ad Manager is ideal for ad networks, direct advertisers, ad exchanges, and indirect advertisers.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Remarketing Facebook Campaigns Guide

The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.

Marketing Guides
April 29, 2021
5 min read

Trapica Content Team

Spy on Your Competitors' Ads on Facebook

Facebook monitoring and analysis tools that allow you spy on your competitors are often a great resource.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

Everything You Need to Know About DSP, DMP, & SSP

The programmatic advertising ecosystem can be complex. Learn the difference between demand-side platforms (DSPs), data management platforms (DMPs), and supply-side platforms (SSPs) in our guide.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

How to Use Facebook Live in Your Marketing Strategy

Facebook Live helps marketers with their marketing strategy. By marketers communicating directly with prospective consumers through Facebook Live, it encourages customers to hit the purchase button. This means that video has now generated income for the brand and potentially discovered a long-term customer.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

LinkedIn Launches Free Advertising Courses with LinkedIn Marketing Labs

LinkedIn Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes. Linkedin Marketing Labs helps marketers get better results on LinkedIn as well as teaches them the best strategies to adopt to their business.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

FB and IG Lookalike Audience for Marketing Campaigns

Learn the benefits and how to get started using lifetime value lookalike audienceson Instagram and Facebook today.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

Marketing Automation Tools You Need

Automated marketing software helps marketers assess data and provide actionable insights quickly, saving time and resources.

Marketing Guides
April 29, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | How to Use the Test and Learn Tool to Reveal the Most Effective Campaigns

Discover how marketers use the Facebook Test and Learn tool to reveal their most effective campaigns.

Marketing Guides
April 28, 2021
3 min read

Trapica Content Team

Media Buying 101: Everything You Need to Know

What is media buying? Media buyer monitors enable advertisers to get the help they need in identifying opportunities across multiple channels simultaneously.

Marketing Guides
April 28, 2021
4 min read

Trapica Content Team

Full Digital Experience: What Marketers are Looking for In a Platform

Full digital experience platforms help marketers streamline the marketing process and relieve pressure for the whole team. Rather than separating marketing, customer care, research, engagement, and advertising, full digital experience platforms bring everything under one roof.

Marketing Guides
April 28, 2021
3 min read

Trapica Content Team

Monitoring and Analysis Tools to Help You Spy on Your Competitors

Monitoring and analysis tools that allow you to spy on your competitors are often a great resource. These tools help you learn from your competitors' mistakes and further your marketing strategy.

Marketing Guides
April 28, 2021
4 min read

Trapica Content Team

Cross-Channel Personalization Tips

Cross-channel personalization helps you improve the customer experience and boost both engagement and loyalty. In this guide, you’re going to learn all about it and how to implement the practice most effectively.

Marketing Guides
April 28, 2021
5 min read

Trapica Content Team

Marketing Tips | Ad Planning Process

The ad planning process all starts with some objectives. Step 1 - Set Goals. With anything in marketing, you can't expect to reach your goals if you haven't decided what they are. Step 2 - Choose the Right Platforms. Step 3 - Create a Plan for Each. Step 4 - Go.

Marketing Guides
April 28, 2021
6 min read

Trapica Content Team

What are the Best Facebook Marketing Tools?

Marketers use these different Facebook marketing tools to effectively create, manage and get insights on Facebook ad campaigns.

Marketing Guides
April 28, 2021
3 min read

Trapica Content Team

Affiliate Marketing in 2021

Affiliate marketing describes the idea of somebody advertising and selling a product on behalf of another party. See examples and learn how to make money from affiliate marketing.

Marketing Guides
April 28, 2021
4 min read

Trapica Content Team

A Guide to Google Ads Keyword Planner

Google Ads Keyword Planner has lots of value in learning keywords and implementing them across a wide marketing strategy. Google Ads Keyword Planner helps to find the right keywords, so you'll be able to create a successful campaign.

Marketing Guides
April 28, 2021
4 min read

Trapica Content Team

Complete Guide to Social Media Marketing Strategy for 2021

With so many different social media platforms and tools, we understand the difficulty in creating a social media marketing strategy for 2021. Should you advertise on Facebook? Instagram? TikTok? Pinterest? Reddit? Or another channel entirely?

Marketing Guides
April 28, 2021
4 min read

Trapica Content Team

Facebook Ads vs Google Ads: Which is Best for You?

Looking to start running ads on Google or Facebook? Find out the benefits of each platform and decided which is best for your business.

Marketing Guides
April 28, 2021
4 min read

Trapica Content Team

The Ultimate Guide to Hosting a Paid Online Facebook Event

Facebook has recently launched paid online events. A paid online event means that you’ll receive a fee in return for exclusive tools, online video content, and more. Attendees pay a small fee for you to provide value through various content and services. Online events are available to creators, educators, businesses, and even media publishers.

Marketing Guides
April 28, 2021
3 min read

Trapica Content Team

8 Tips for Writing an SEO Content Brief

Learn how to create an SEO-focused content brief and why it's important to have one.

Marketing Guides
April 28, 2021
3 min read

Trapica Content Team

Valuable New LinkedIn Features to Explore for Your Company Page

LinkedIn has become a valuable marketing tool for many businesses, especially those selling to other businesses. In this guide, we will show you how these new LinkedIn features work and whether you should consider adding the platform to your marketing strategy.

Marketing Guides
April 28, 2021
4 min read

Trapica Content Team

Google Provides Some ‘Best Practices’ for News Sites and Articles

Google recently released a guide of best practices and SEO tips for news sites and articles. Google's John Mueller discusses the article length debate, the proper way to structure your page, optimization tips, and more.

Marketing Guides
April 28, 2021
4 min read

Trapica Content Team

What’s Clubhouse? And How Can We Use It?

Clubhouse is an exclusive app that allows people to hold audio conversations with others. With exclusivity and reputation at the core of the platform, it has grown beyond all expectations in 2021. Explore how Clubhouse found success, its struggles, how to utilize it for business, and more in our guide.

Marketing Guides
April 28, 2021
5 min read

Trapica Content Team

Why You Should Start Personalizing Your Marketing Strategies

How do you personalize marketing in the right way? Why should you start personalizing your marketing strategies in the first place? You have questions and we have the answers!

Marketing Guides
April 28, 2021
4 min read

Trapica Content Team

Social Commerce and Shoppable Posts

Today, we’re focusing on social commerce since platforms like Instagram and Facebook are continually improving their offering for businesses. If you think social media is all about advertising and communicating with customers, you’re wrong.

Marketing Guides
April 28, 2021
5 min read

Trapica Content Team

Pinterest and Google Lens- What Are They?

For Pinterest and Google, one of the more recent additions has been the ‘Lens’ feature. You may have heard about Pinterest Lens and Google Lens, but what does it actually do? Let’s explore both solutions in this guide!

Marketing Guides
April 28, 2021
6 min read

Trapica Content Team

8 Tips for Effective Influencer Marketing on Instagram

Here are eight tips for effective influencer marketing on Instagram in 2021 - take advantage of the tools available on Instagram, find the right influencer, and grow your audience this year.

Marketing Guides
April 28, 2021
4 min read

Trapica Content Team

What Role Does AI Marketing Play in our Data-Driven World?

It’s natural to feel overwhelmed by the sheer amount of data available these days, but there is a solution - AI. AI organizes and analyzes data far better than human capability alone. It offers real-time insights and suggestions which you can implement immediately. When you assign AI to your data analysis tasks, your team will have more time to focus on larger aspects of your business.

Marketing Guides
April 5, 2021
4 min read

Trapica Content Team

The Advertising Secrets of Top Dog Food Companies

Although most companies employ many of the same marketing techniques, it’s fair to say that each has a unique strategy. Let's explore ten dog food companies marketing strategies —we’ll see what they do, where they advertise, and how they advertise.

Marketing Guides
April 5, 2021
4 min read

Trapica Content Team

How to Increase Your Google Ad Rank

You may know your Google search engine ranking, but did you know you have an ad ranking too? Today, we’re going to learn all about this, how it’s changed over time, and the steps you can take toward improving your Google ad rank moving forward.

Marketing Guides
April 5, 2021
5 min read

Trapica Content Team

Digital Ads & AI Optimization

In the world of marketing, more platforms are integrating artificial intelligence into their solutions. This has led to a new era of advertising innovation, testing new creatives, and offering the best digital ads with the audience in mind. In our guide, learn tips for introducing AI optimization with digital ads.

Marketing Guides
April 5, 2021
4 min read

Trapica Content Team

5 Common Mistakes with Facebook Lookalike Audiences

Facebook Lookalike Audiences has become widely used in recent years. It offers a great opportunity to find potential customers with similarities to an existing audience. When used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.

Marketing Guides
April 5, 2021
6 min read

Trapica Content Team

B2B Social Media Marketing Strategies

Often, we hear B2B companies suggest that social media is reserved for those in beauty, fashion, and other appealing industries. However, we believe that every industry has an opportunity to shine on social media. Learn how to improve your B2B social media advertising starting today.

Marketing Guides
April 5, 2021
5 min

Trapica Content Team

Marketing Intelligence for Marketers

If you want to push ahead of the competition, building customer personas will create real value. After identifying your main audience, you may discover that they aren’t quite who you expected; this is an important insight. The more marketing intelligence you have about the people who purchase from your company, the easier it will be to attract others like them.

Marketing Guides
April 5, 2021
6 min read

Trapica Content Team

Intent Targeting on Facebook Ads

As we all know, targeting is one of the keys to success for advertising on any platform. It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it. As a result, there is a lack of conversions that we may blame on the ad when in actuality, we should take a closer look at the targeting. In this guide, we want to go into the Detailed Targeting feature on Facebook in more detail.

Marketing Guides
April 5, 2021
5 min read

Trapica Content Team

Selling on Google Shopping

In case you haven’t already seen it, Google Shopping is the ultimate shopping tool for consumers. Not only can they search for a specific item, but also compare prices between different outlets and shop the many different retailers that offer it (as long as the retailer has paid to have their products advertised). Learn the benefits of selling on Google Shopping in our complete guide.

Marketing Guides
April 5, 2021
6 min read

Trapica Content Team

How to Create an Optimized LinkedIn Marketing Campaign

If you’re looking to get started on LinkedIn, you’ll need an optimized marketing campaign. In this guide, you’re going to learn how to: ◦ Set up an ad campaign ◦ Build an ad ◦ Analyze performance, and use this analysis to optimize ads. Then, we’re going to take you through the best way to succeed with LinkedIn Campaign Manager.

Marketing Guides
April 5, 2021
6 min read

Trapica Content Team

Increase Customer Value on Facebook with These Helpful Tips

During your research on Facebook's Lookalike Audiences, customer lifetime value is a term you’re likely to have encountered. As Facebook's Lookalike Audiences has grown in popularity, the confusion surrounding this term seems to have grown somewhat. In this guide, we want to uncover the basics behind customer lifetime value as well as explain how we can utilize this metric in future campaigns.

Marketing Guides
April 5, 2021
5 min read

Trapica Content Team

SEO Best Practices for 2021

In this guide, we want to put an end to the confusion of Google’s ranking and list five SEO best practices for businesses. Whether you’re an old business trying to make it in this new world, or a new business trying to make an impact against more experienced competitors, these tips will ensure that your SEO strategy is effective in 2021.

Marketing Guides
April 5, 2021
6 min read

Trapica Content Team

5 Ways to Boost ROAS for Fashion & Beauty Advertising

How do you boost your ROAS? Catered towards the fashion and beauty market, this guide will address some advertising questions and hopefully push you towards a better return on ad spend (ROAS) this year.

Marketing Guides
April 5, 2021
5 min read

Trapica Content Team

Ad Fatigue on Facebook and Instagram: What Is It and How Can You Avoid It?

"Simply put, ad fatigue is the result of too much advertising. It’s when marketers deliver advertisements so frequently that viewers become frustrated or bored and ignore them. When ads are ignored, the conversion rate and ROI decrease. An effective ad will lead to conversions, but presenting the same one too many times will have the opposite effect. Learn how to avoid ad fatigue on Instagram and Facebook.

Marketing Guides
April 5, 2021
3 min read

Trapica Content Team

How to Choose the Right Facebook Attribution Window for Your Campaigns

If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. An attribution window is the period of time between someone seeing (or even clicking on) your ad, and that person taking an action. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.

Marketing Guides
April 5, 2021
4 min read

Trapica Content Team

Using Behavioral Targeting on Facebook to Your Advantage

Rather than attempting to find a new audience for your brand/products, behavioral targeting is about delivering ads to those who have shown an interest in your brand or niche. How can you expect to get a good ROI if the ad doesn’t go to the right people? With behavioral targeting, the idea is to reach out to multiple small audiences rather than one large one. Learn the benefits of choosing this technique in our guide.

Marketing Guides
April 5, 2021
4 min read

Trapica Content Team

Utilize Social Media Ads to Boost Your Online Reputation Management

The very best companies are able to not only attract customers but also manage their online reputation using the platforms and their ad systems. Discover how to utilize social media ads to boost your online reputation management.

Marketing Guides
April 5, 2021
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Trapica Content Team

How to Boost Sales with Shoppable Instagram Posts

Learn how to boost sales and enhance your brand's shopping experience for customers with Instagram's Shoppable posts.

Marketing Guides
April 5, 2021
4 min read

Trapica Content Team

Paid and Organic Search is a Powerful Combination

Paid search vs organic search? Why choose between paid and organic search when you can combine the two? When you break it down, the goal of organic search is to attract as many people as possible to your website. Well, isn’t the goal of paid search exactly the same?

Marketing Guides
April 5, 2021
5 min read