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Trapica Content Team

Media Buying 101: Everything You Need to Know

Explore stats and learn eveything you need to know about media buying in our guide.

Marketing Guides
March 3, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | How to Use the Test and Learn Tool to Reveal the Most Effective Campaigns

If you aren’t already using Facebook Experiments and Test and Learn, now is the time to start.

Marketing Guides
March 2, 2021
3 min read

Trapica Content Team

Time-Consuming Activities that Marketers Should Automate

If you find that you lose time performing simple, boring jobs, this is the article for you.

Marketing Guides
February 25, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | Lifetime Value Lookalike Audiences

Lifetime value lookalike audiences guarantee strong targeting with Facebook ads, so why not get started today?

Marketing Guides
February 23, 2021
4 min read

Trapica Content Team

LinkedIn Marketing Labs 101

Recently revealed by LinkedIn, Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes.

Marketing Guides
February 22, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | Lowest-Cost Cap Bidding

What’s a bid cap? What’s a cost cap? How does it affect how you advertise? 

Marketing Guides
February 18, 2021
5 min read

Trapica Content Team

How Facebook Live Helps Your Marketing Strategy

Facebook Live helps marketing strategies all over the world, and we believe it will have the same impact on yours.

Marketing Guides
February 18, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | A/B Testing - How to Do it Right

Read more on the best practices for A/B testing, the campaign elements you should consider testing, and how you can start A/B testing today.

Marketing Guides
February 16, 2021
5 min read

Trapica Content Team

What You Need to Know - Transitioning from Ad Agency to In-House Marketing

Should you use an ad agency, or should you perform all marketing tasks in-house?

Marketing Guides
February 15, 2021
6 min read

Trapica Content Team

DSP, DMP, SSP - What’s the Difference?

The programmatic advertising ecosystem can be ver complex. Read our breakdown that details the differences between a DSP, DMP, and SSP.

Marketing Guides
February 11, 2021
4 min read

Trapica Content Team

How to View Your Competitors’ Facebook Ads

Putting a plan in place for keeping an eye on your competitors' ad campaigns can pay off in the long run.

Marketing Guides
February 10, 2021
4 min read

Trapica Content Team

Advanced Facebook Marketing | ALL Framework Strategy - How to Structure Remarketing Campaigns

The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.

Marketing Guides
February 9, 2021
5 min read

Trapica Content Team

Everything You Need to Know - Google Ad Manager

Ready to integrate Google into your marketing strategy? Read more to find out key tips and tricks for using Google Ad Manager.

Marketing Guides
February 3, 2021
5 min read

Trapica Content Team

Advanced Facebook Marketing | Increase Ad Relevance with the Placement Asset Customization Tool

With placement asset customization, you ensure that your ad is perfectly adjusted for every placement across stories, feeds, and more.

Marketing Guides
February 2, 2021
5 min read

Trapica Content Team

Your Google Ads Account Was Hacked, Now What?

Ad accounts are hacked every day. What should you do if it happens to you?

Marketing Guides
January 29, 2021
5 min read

Trapica Content Team

Advanced Facebook Marketing | Event-Based Lookalike Audiences

Event-based lookalike audiences can help your team reach new customers, but it's important to set it up in a way that won't waste your marketing budget.

Marketing Guides
January 28, 2021
4 min read

Trapica Content Team

The Ins and Outs of DSPs

DSPs may be able to help streamline your digital advertising processes.

Marketing Guides
January 28, 2021
4 min read

Trapica Content Team

AI-Powered Automation: Comparing Albert and Trapica’s AI Capabilities

If you're a marketer looking for an AI solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.

Marketing Guides
January 28, 2021
5 min read

Trapica Content Team

A Guide to Facebook’s Automated Ad System

Is Facebook's automated ad system right for your marketing team?

Marketing Guides
January 13, 2021
5 min read

Trapica Content Team

What is Market Research? How Will it Help Me?

Gathering market research can put you ahead of the competition. Learn some key tips for performing market research successfully.

Marketing Guides
January 14, 2021
6 min read

Trapica Content Team

Does UX Really Impact ROI?

No matter what you're creating, a positive user experience helps people enjoy their time with your product and encourages them to save your link to their bookmarks, keep the app, recommend the service to others, or more.

Marketing Guides
January 5, 2021
6 min read

Trapica Content Team

7 SEO Techniques to Try in 2021 that Will Increase Traffic

There’s a difference between half-heartedly implementing some SEO techniques and actively trying to get your website to the top of valuable search results. Try these techniques in 2021.

Marketing Guides
January 5, 2021
5 min read

Trapica Content Team

Using AI to Crack Your Facebook and Google Advertising Creatives

For those who have struggled in the past and have not had the time to delve into metrics and make constant changes to ad campaigns, now is the time to take advantage of this new technology.

Marketing Guides
December 17, 2020
5 min read

Trapica Content Team

4 Simple Ways to Optimize Google Ads

Millions of businesses and marketers use Google Ads every year, but many are left disappointed with the results. Google ad campaigns require more than just the creation of an ad to succeed. 

Marketing Guides
December 16, 2020
6 min read

Trapica Content Team

How to Choose the Right Campaign Objective for Your Facebook Ads

With a total of 11 different objectives, it's important to know what they mean and how they work to get the most from Facebook’s advanced advertising platform.

Marketing Guides
December 14, 2020
4 min read

Trapica Content Team

Disable This Google Ads Setting to Stop Wasting Money

Without even realizing it, one of the default settings in a Google campaign can actually cause more harm than the optional settings.

Marketing Guides
December 8, 2020
5 min read

Trapica Content Team

10 Ways to Optimize Facebook Ad Targeting

Whether you've been using Facebook Ads for awhile or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience.

Marketing Guides
November 25, 2020
6 min read

Trapica Content Team

The Ultimate Guide to Video Marketing Strategy

Video marketing can enhance your overall marketing strategy, so it's important to implement it in the right way.

Marketing Guides
November 26, 2020
5 min read

Trapica Content Team

Why a Unified Brand Experience is Essential

With a unified brand experience, customers perceive your brand the way you desire, and you build lasting connections with them.

Marketing Guides
November 30, 2020
4 min read

Trapica Content Team

7 Ways Marketers Are Using AI to Increase Conversion Rates of Google Ads

AI saves time, money, and might just push you past the competition with improved Google Ads and a stronger foundation for these ads to succeed.

Marketing Guides
November 27, 2020
4 min read

Trapica Content Team

Everything You Need to Know About Local Marketing

Local marketing techniques continue to evolve with tools like social and search advertising platforms.

Marketing Guides
December 7, 2020
5 min read

Trapica Content Team

How Marketers Should Prep for the 2020 Holiday Season

With the global pandemic, businesses closing, and so much uncertainty for the future, it’s difficult to know how to approach the holiday season from a marketing perspective. 

Marketing Guides
November 24, 2020
5 min read

Trapica Content Team

8 Tips for Small Businesses to Use Facebook Shops to Their Advantage

As online retail becomes increasingly more popular and necessary, Facebook Shops can be a useful tool in your ecommerce strategy.

Marketing Guides
October 15, 2020
4 min read

Trapica Content Team

How to Improve Google Ranking for Multilingual Websites

Improve your SEO performance even if your business deals with customers of different nationalities and languages coming to the website.

Marketing Guides
October 9, 2020
6 min read

Trapica Content Team

5 Strategies to Improve Your Ad Performance on Google and Facebook

We’ve compiled five strategies that will help to boost the performance of your ads on the two giant platforms - Facebook and Google.

Marketing Guides
October 7, 2020
5 min read

Trapica Content Team

How to Use Facebook Geo-Targeting

Facebook geo-targeting and location targeting allows marketers to hone in on their ideal audience.

Marketing Guides
September 21, 2020
6 min read

Trapica Content Team

15+ Ways to Optimize eCommerce Checkout

Is there anything more frustrating than seeing the number of transactions that have been abandoned? Billions of dollars of potential sales are left in the checkout stage every year.

Marketing Guides
September 16, 2020
5 min read

Trapica Content Team

How Attribution Can Boost Your Marketing Strategy

It's important to know what strategies and channels are getting new users and potential customers to interact with your brand.

Marketing Guides
September 14, 2020
5 min read

Trapica Content Team

How to Create Data-Driven Content

As the amount of data available grows, it's important to know how to incorporate it into your content strategy effectively.

Marketing Guides
September 8, 2020
5 min read

Trapica Content Team

Keyword Cannibalization: What Is It and Why Does It Matter?

Are you using keywords to your advantage in your SEO practices?

Marketing Guides
August 27, 2020
6 min read

Trapica Content Team

How to Differentiate Between Your Audience and Your Marketing Database

Managing your custom audiences on your ad account can be tricky, but you should always be able to differentiate between your audience and your marketing database.

Marketing Guides
August 25, 2020
6 min read

Trapica Content Team

How to Use Instagram E-Commerce to Generate Sales

Platforms like Instagram are marketing machines. More than allowing businesses to generate interest and exposure, they help make sales directly.

Marketing Guides
August 20, 2020
4 min read

Trapica Content Team

Why Reddit Is the Perfect Addition to your Marketing Mix

The best digital marketing strategies encompass a wide range of platforms and techniques. Today, we’ll be discussing Reddit.

Marketing Guides
August 12, 2020
6 min read

Trapica Content Team

9 Tips for Keeping Your Facebook Ad Account Secure

Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your ad account stays safe and secure with these tips.

Marketing Guides
July 21, 2020
5 min read

Trapica Content Team

Micro-Moments: Meeting Your Customers at the Right Time

It’s incredibly efficient to reach out to customers at the right time and when they need us most. This principle has led to the magic of micro-moments.

Marketing Guides
July 20, 2020
4 min read

Trapica Content Team

Making the Agency Versus In-House Marketing Decision

One important question that every business needs to address is whether to bring marketing in-house, or let an agency handle it. Let's walk through the options.

Marketing Guides
July 16, 2020
3 min read

Trapica Content Team

Creating and Maintaining a Successful Facebook Sales Funnel

If you find that your marketing campaigns are wasting money, you could be missing a functional sales funnel. Especially on Facebook, we see brands attempting to advertise successfully without considering the different stages of the funnel and the points at which consumers make decisions.

Marketing Guides
July 6, 2020
5 min read

Trapica Content Team

What’s Happening During My Facebook Ad’s ‘Learning Phase?’

Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.

Marketing Guides
June 30, 2020
5 min read

Trapica Content Team

Paid and Organic Search is a Powerful Combination

Why choose between paid and organic search when you can combine the two? Even if you’re working with a small marketing budget, you can still benefit from both PPC and SEO.

Marketing Guides
June 29, 2020
5 min read

Trapica Content Team

The Advertising Secrets of Top Dog Food Companies

Let's explore ten dog food companies—we’ll see what they do, where they advertise, and how they advertise.

Marketing Guides
June 29, 2020
4 min read

Trapica Content Team

The Complete Guide to Shoppable Posts on Instagram

Since Instagram is one of the top marketing platforms, it makes sense that brands are heading there to sell their products. This is compounded by the addition of shoppable posts, which we will discuss in this guide. By the end, you should know how they work and how to make the most of them as part of a marketing strategy.

Marketing Guides
June 23, 2020
4 min read

Trapica Content Team

6 Tips for Using Social Media Ads in Your Online Reputation Management Strategy

The very best companies are able to not only attract customers, but also manage their online reputation using social media platforms and their ad systems. At a time where online reputation management is essential, we wanted to break down some tips for anybody struggling in this area.

Marketing Guides
June 22, 2020
5 min read

Trapica Content Team

Using Behavioral Targeting on Facebook to Your Advantage

No ad will be successful if it doesn’t target the right audience. Many marketers can spend hundreds of hours making small tweaks to ad messaging and visuals, but fail to recognize the importance of targeting. How can you expect to get a good ROI if the ad doesn’t go to the right people?

Marketing Guides
June 17, 2020
4 min read

Trapica Content Team

How to Choose the Right Facebook Attribution Window for Your Campaigns

If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.

Marketing Guides
June 16, 2020
4 min read

Trapica Content Team

Ad Fatigue on Facebook and Instagram: What Is It and How Can You Avoid It?

If you are aware of ad fatigue and have even experienced it yourself, make sure your company doesn’t get a reputation for contributing to it. In this guide, we’ll explain how to monitor ad fatigue and explore its effect on business.

Marketing Guides
June 15, 2020
3 min read

Trapica Content Team

5 Ways to Boost ROAS for Fashion & Beauty Advertising

Catered towards the fashion and beauty market, this guide will address some advertising questions and hopefully push you towards a better return on ad spend (ROAS) this year.

Marketing Guides
June 8, 2020
5 min read

Trapica Content Team

Is SMS a Valuable Marketing Tactic?

Assuming that you’re confident your market is accessible through this medium, SMS marketing has your best chance of high engagement.

Marketing Guides
May 26, 2020
5 min read

Trapica Content Team

Top 5 SEO Best Practices for Your Business

Whether you’re an old business trying to make it in this new world, or a new business trying to make an impact against more experienced competitors, these tips will ensure that your SEO strategy is effective in 2020.

Marketing Guides
May 21, 2020
6 min read

Trapica Content Team

Helpful Tips for Increasing Customer Lifetime Value on Facebook

In this guide, we'll uncover the basics behind customer lifetime value and explain how we can utilize this metric in future campaigns.

Marketing Guides
May 18, 2020
5 min read

Trapica Content Team

How to Create an Optimized LinkedIn Marketing Campaign

Used by over 500 million professionals around the globe, LinkedIn is a place for brands to create compelling content, hire, and generate interest and exposure.

Marketing Guides
May 14, 2020
6 min read

Trapica Content Team

Google Shopping: Growing Your Online Retail Brand with Social Media

If you’re looking for a reason to prioritize Google Shopping, perhaps the most important is that it actually works.

Marketing Guides
May 13, 2020
6 min read

Trapica Content Team

How to Use Detailed Targeting on Facebook

It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it.

Marketing Guides
April 21, 2020
5 min read

Trapica Content Team

Market Research: How to Identify and Target Customer Personas

The more you know about the people who purchase from your company, the easier it will be to attract others like them.

Marketing Guides
April 16, 2020
6 min read

Trapica Content Team

3 Ways B2B Companies Can Improve Their Social Media Advertising

If there has ever been a time to optimize social media advertising strategy, it’s now.

Marketing Guides
April 14, 2020
5 min

Trapica Content Team

5 Common Mistakes with Facebook Lookalike Audiences

When Facebook Lookalike Audiences are used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.

Marketing Guides
April 9, 2020
6 min read

Trapica Content Team

Digital Ads & AI Optimization

In the world of marketing, more platforms are integrating artificial intelligence into their solutions which has led to a new era of advertising innovation, testing creatives, and offering the best digital ads with the audience in mind.

Marketing Guides
March 30, 2020
4 min read

Trapica Content Team

What You Need to Know About Google Ads Ranking

You may know your Google search engine ranking, but did you know you have an ad ranking too?

Marketing Guides
March 23, 2020
5 min read

Trapica Content Team

The Psychology of Social Media

The activity at the neurological level of the brain has an impact on how the psychology of social media can be leveraged by brands.

Marketing Guides
March 20, 2020
3 min read

Trapica Content Team

You Need AI to Filter Your Data, Here's Why

When you assign AI to your data analysis tasks, your team will have more time to focus on larger aspects of your business.

Marketing Guides
March 20, 2020
4 min read

Trapica Content Team

Why Semantic Search is the Key to SEO

This branch of linguistics makes it easier for users to ask the questions they want answered without having to think twice about altering their language.

Marketing Guides
March 13, 2020
4 min read

Trapica Content Team

Why A/B Testing is So Important for Marketers

Here's a beginner's guide to multivariate tests and A/B testing.

Marketing Guides
March 18, 2020
5 min read