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Trapica Content Team

AR Ad Adoption: Snapchat, Instagram, TikTok

For marketers and consumers alike, AR has great value and is proving a valuable technology. As AR is integrated into social media advertising, competition in the space is increasing. Snapchat has long been a leader in AR, but Instagram and TikTok are catching up.

Industry News
July 2, 2020
4 min read

Trapica Content Team

TikTok: How Brands Are Using This New AI Machine

We'll do a deep dive into how this new social media platform and AI machine has become an important tool for marketers.

Industry News
May 27, 2020
4 min read

Trapica Content Team

Google Will Soon Require Identity Verification for Advertisers

In April, Jack Canfield, Google’s Director of Product Management, announced that all advertisers will need to identify themselves as part of the ad buying process with both their name and location.

Industry News
May 19, 2020
3 min read

Trapica Content Team

Companies Contributing Towards COVID-19 Relief Effort

From beauty to education brands, we're happy to see companies donating to leading causes during a time when they’re most certainly needed.

Industry News
May 14, 2020
3 min read

Trapica Content Team

SEO Trends in 2020

If there’s one thing consistent about SEO, it’s that the rulebook is always evolving. What worked to get our web pages on the SERP back in 2010, or even 2017, is no longer the most effective strategy.

Industry News
April 9, 2020
4 min read

Trapica Content Team

Best Digital Marketing Practices During an Unstable Market

How do we adapt our marketing strategy when the general market is seeing such swings and uncertainty?

Industry News
April 3, 2020
5 min read

Trapica Content Team

Facebook Multiple Text Optimization

With text variation, you can choose among five text versions for not only the primary ad’s headline, but also the text and description.

Industry News
March 30, 2020
4 min read

Trapica Content Team

How Individuals & Industries Are Adjusting to COVID-19

As the general public is encouraged or mandated to stay home over the next few weeks or months, we’ve got specific information and advice about how to make the necessary adjustments.

Industry News
March 25, 2020
4 min read