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Trapica Content Team

Google Combines Affinity and Intent into Audiences. What Does This Mean for Marketers?

By combining intent and affinity audiences, Google is showing its willingness to improve the platform and make it more accessible for everybody. 

Industry News
January 12, 2021
4 min read

Trapica Content Team

Instagram Now Allowing Users to Deny Access to Third-Party Data Usage

Instagram now allows users to deny access to third-party data usage. Find out what they currently track and how this new feature could impact advertising.

Industry News
January 6, 2021
6 min read

Trapica Content Team

Looking Back at 2020: Ecommerce Stats and Trends

The shift to online shopping was inevitable, but 2020 has accelerated the transition significantly.

Industry News
January 4, 2021
5 min read

Trapica Content Team

Google Display Ads Introduces Automatic Targeting

How does Automatic Targeting work? And will it help your campaigns?

Industry News
December 28, 2020
4 min read

Trapica Content Team

4 Important Features of Facebook’s New Business Suite

Keep your eye on these updates from Facebook.

Industry News
December 21, 2020
5 min read

Trapica Content Team

Instagram, Facebook, and Google Fact-Checking Programs

On social media and across the internet, false information has been an issue and has led to intervention from leading social media platforms.

Industry News
December 10, 2020
4 min read

Trapica Content Team

Shoploop: One of Google’s Newest Features

Area 120, Google's research and development lab, created a video shopping platform called Shoploop. Rather than listings and photos, customers are shown products through videos.

Industry News
November 13, 2020
4 min read

Trapica Content Team

Can the New Google Analytics Feature Predict Your Audience?

Google is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability.

Industry News
November 10, 2020
6 min read

Trapica Content Team

Update: Facebook Ad Preferences and Privacy Settings

With brands like Facebook and Google now ever-present, experts have questioned the collection and retention of personal data. Thankfully, with attention brought to this area, these brands have been investing in privacy tools for all users.

Industry News
November 9, 2020
5 min read

Trapica Content Team

What is Ad Volume Guidance? Where is Facebook Going with It?

Facebook is starting to lean into ad volume guidance, encouraging advertisters to have a maximum number of ads according to their monthly ad spend.

Industry News
October 27, 2020
6 min read

Trapica Content Team

How Google Ads Is Changing App Campaigns for the Better

Several recent updates have changed Google app campaigns for the better.

Industry News
October 26, 2020
5 min read

Trapica Content Team

Instagram’s Newest Ad Space: ‘Suggested Posts’

While previously Instagram was almost encouraging people to close the app after catching up on all the latest posts, it will now offer more suggested posts to keep them engaged.

Industry News
October 15, 2020
5 min read

Trapica Content Team

Instagram Reels: TikTok’s Newest Competition

A competitor now threatens TikTok’s dominance: Instagram Reels. It’s one thing to have competition, but it’s another to get it from a platform that already has a strong foothold in the market.

Industry News
September 22, 2020
4 min read

Trapica Content Team

Ad Account Hacking: The Dangers of Stolen Advertising PII Data

We’re seeing a spate of ad account hackings which is exposing millions of data points to the world. It’s time for us all to take PII data protection even more seriously.

Industry News
September 15, 2020
6 min read

Trapica Content Team

Benefits of the New Facebook Messenger Feature

As a business owner, you can finally get all your messages sent to the same app you use to talk with friends, family and colleagues. Rather than worrying about a completely different app for customers, everything is now under one roof.

Industry News
September 1, 2020
5 min read

Trapica Content Team

The Rise of the AI Agency: What It Means for Marketers in 2020

AI agencies are on the rise in 2020 and could be the right move for your marketing team.

Industry News
August 31, 2020
4 min read

Trapica Content Team

E-Commerce Marketing During COVID

With COVID seemingly not going away any time soon, how should ecommerce marketing respond? How do you advertise during these difficult times?

Industry News
August 26, 2020
5 min read

Trapica Content Team

Market Insights & Analysis: Superfoods Industry

Learn more about the superfoods industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the superfoods industry.

Industry News
August 24, 2020
4 min read

Trapica Content Team

Market Insights & Analysis: Ed Tech Industry

Learn more about the ed tech industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the ed tech industry.

Industry News
August 19, 2020
5 min read

Trapica Content Team

Facebook’s Newest Feature: The News Tab

There is a growing concern that social media negatively impacts the way in which we consume ‘news stories’ and use this as a basis to form opinions. Facebook is attempting to improve the source of news for all users with its News feature.

Industry News
August 18, 2020
5 min read

Trapica Content Team

Market Insights & Analysis: Sports & Fitness Industry

Learn more about the sports and fitness industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the sports and fitness industry.

Industry News
August 14, 2020
4 min read

Trapica Content Team

Market Insights & Analysis: Beverage Industry

Learn more about the beverage industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the beverage industry.

Industry News
August 11, 2020
5 min read

Trapica Content Team

LinkedIn Introduces New Retargeting Tools

Due to COVID-19, the professional social media website has been forced to make adjustments sooner than expected.

Industry News
August 10, 2020
4 min read

Trapica Content Team

Market Insights & Analysis: Beauty Industry

Learn more about the beauty industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the beauty industry.

Industry News
July 31, 2020
5 min read

Trapica Content Team

Top 10 Podcasts for Marketers in 2020

Whether you’re listening on-the-go or while you work from home, these podcasts will offer insights that you can apply to your marketing career.

Industry News
July 29, 2020
4 min read

Trapica Content Team

Market Insights & Analysis: Pet Food Industry

Learn more about the pet food industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics of users relevant to the pet food industry.

Industry News
July 27, 2020
4 min read

Trapica Content Team

How AI Ad Optimization Helps A/NZ Companies Have a Global Reach

A/NZ companies are increasingly using AI in their business and marketing processes. Read more about this growing trend.

Industry News
July 14, 2020
6 min read

Trapica Content Team

The Future of Advertising: Why AR Trends Are Important

AR is growing. How are marketers implementing this trending tool in their online strategies?

Industry News
July 14, 2020
5 min read

Trapica Content Team

How Top Women’s Apparel and Lingerie Businesses Dominate In Advertising

In the apparel and lingerie space, there are several e-retailers who have discovered and seemingly invented tricks of the trade.

Industry News
July 8, 2020
3 min read

Trapica Content Team

AR Ad Adoption: Snapchat, Instagram, TikTok

For marketers and consumers alike, AR has great value and is proving a valuable technology. As AR is integrated into social media advertising, competition in the space is increasing. Snapchat has long been a leader in AR, but Instagram and TikTok are catching up.

Industry News
July 2, 2020
4 min read

Trapica Content Team

TikTok: How Brands Are Using This New AI Machine

We'll do a deep dive into how this new social media platform and AI machine has become an important tool for marketers.

Industry News
May 27, 2020
4 min read

Trapica Content Team

Google Will Soon Require Identity Verification for Advertisers

In April, Jack Canfield, Google’s Director of Product Management, announced that all advertisers will need to identify themselves as part of the ad buying process with both their name and location.

Industry News
May 19, 2020
3 min read

Trapica Content Team

Companies Contributing Towards COVID-19 Relief Effort

From beauty to education brands, we're happy to see companies donating to leading causes during a time when they’re most certainly needed.

Industry News
May 14, 2020
3 min read

Trapica Content Team

SEO Trends in 2020

If there’s one thing consistent about SEO, it’s that the rulebook is always evolving. What worked to get our web pages on the SERP back in 2010, or even 2017, is no longer the most effective strategy.

Industry News
April 9, 2020
4 min read

Trapica Content Team

Best Digital Marketing Practices During an Unstable Market

How do we adapt our marketing strategy when the general market is seeing such swings and uncertainty?

Industry News
April 3, 2020
5 min read

Trapica Content Team

Facebook Multiple Text Optimization

With text variation, you can choose among five text versions for not only the primary ad’s headline, but also the text and description.

Industry News
March 30, 2020
4 min read

Trapica Content Team

How Individuals & Industries Are Adjusting to COVID-19

As the general public is encouraged or mandated to stay home over the next few weeks or months, we’ve got specific information and advice about how to make the necessary adjustments.

Industry News
March 25, 2020
4 min read