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Trapica Content Team

What Marketers Need to Know About the Impact of Removing Third-Party Cookies

Google announced they will remove third-party cookies in Chrome browsers by 2022. How will this change affect marketers? Google believes that advertisers and marketers won’t notice much of a difference after moving away from using third-party cookies.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Google Passage Ranking Now Live in the US English Search Results - What to Know

Google passage ranking is now live in US English search results. According to Google, this will affect 7% of ALL search queries. Therefore, it’s not something we can ignore.

Industry News
April 5, 2021
3 min read

Trapica Content Team

AI Powered Marketing Agency: How Agencies use AI in 2021

It’s clear that marketers and AI work together and benefit businesses without dismantling careers. Learn why AI-powered marketing agencies are the future of marketing.

Industry News
April 5, 2021
4 min read

Trapica Content Team

The Impact of COVID-19 on Businesses

Government leaders, businesses and the rest of us have found ourselves in a transition period due to the escalation of COVID-19. Today, we are going to explore the implications in terms of how business leaders, individual employees and brands can adjust to this new time.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Facebook Multiple Text Optimization

Facebook for Business is continually releasing features to make it easier for brands of all sizes to advertise effectively. Today, we’re here to talk about Facebook's multiple-text optimization.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Top Digital Marketing Trends 2021

Check out the latest digital marketing trends of 2021. Learn how to adapt to a new reality, evolving trends, SEO tips, and how the tone of your content impacts your marketing.

Industry News
April 5, 2021
5 min read

Trapica Content Team

SEO Trends in 2020

If there’s one thing consistent about SEO, it’s that the rulebook is always evolving. We all need to work on SEO for organic traffic and growth—but don’t be overwhelmed! We’ll break everything down in our list of trend predictions for 2020.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Companies Contributing Towards COVID-19 Relief Effort

From beauty to education brands, we're happy to see companies donating to leading causes during a time when they’re most certainly needed. Check out how these 22 companies are contributing towards COVID-19 relief efforts.

Industry News
April 5, 2021
3 min read

Trapica Content Team

Google Will Soon Require Identity Verification for Advertisers

In 2018, Google made identify verification a requirement for political advertisers, a mandate which is in place across 30 countries. Jack Canfield, Google’s Director of Product Management, announced that now all advertisers will need to identify themselves as part of the ad buying process with both their name and location.

Industry News
April 5, 2021
3 min read

Trapica Content Team

Tiktok for Business

Learn how TikTok uses AI, how brands use TikTok, and finish up with advice on how you can adopt TikTok into your marketing campaigns!

Industry News
April 5, 2021
4 min read

Trapica Content Team

Augmented Reality Advertising on Top Social Media Platforms

Augmented reality is the future of social media advertising. As AR has been integrated into social media advertising, competition in the space is increasing. Snapchat has long been a leader in AR, but Instagram and TikTok are catching up.

Industry News
April 5, 2021
4 min read

Trapica Content Team

How Top Women's Apparel & Lingerie Brands Are Dominating in Advertising

In our digital-first world, it’s important to pay attention to brands who get advertising right. In the apparel and lingerie space, there are several e-retailers who have discovered and seemingly invented tricks of the trade. Learn about their secrets to success.

Industry News
April 5, 2021
3 min read

Trapica Content Team

AI Marketing Platform for Australian and New Zealand Marketers

Australian and New Zealand companies are increasingly using AI marketing in their marketing strategy for their business. Read more about this growing trend.

Industry News
April 5, 2021
6 min read

Trapica Content Team

Advertising Augmented Reality Trends in 2021

‍Social media has long been a marketing tool, but with the help of AR, it has also become an eCommerce platform. With top social media sites such as Snapchat, Instagram, and Facebook incorporating AR into their platforms in 2020, this trend doesn't seem to be going anywhere but up in 2021.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Pet Food Marketers: Marketing Analysis and Insights

Learn more about the pet food industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the pet food industry.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Marketing Podcasts for Marketing Teams

With these ten marketing podcasts to share with your marketing team, you’ll be able to find a new favorite without worrying about a bad one in the batch. Let’s take a look.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Beauty Industry | Marketing Insights & Analysis

Learn more about the beauty industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the beauty industry.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Retargeting Your LinkedIn Ads

LinkedIn recently revealed its new retargeting features. Today we’ll introduce the changes, explain their impact, and discover what they mean for marketers and businesses.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Marketing for Beverage Industry

Learn more about the beverage industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the beverage industry.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Sports & Fitness Industry: Marketing Insights and Analysis

Learn more about the sports and fitness industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the sports and fitness industry.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Facebook’s Newest Feature: The News Tab

Facebook is attempting to improve the source of news for all users with its News feature.

Industry News
April 5, 2021
5 min read

Trapica Content Team

EdTech Industry: Marketing Analysis and Insights

Learn more about the edtech industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the ed tech industry.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Superfoods Industry | Analytics & Market Intelligence for Marketing Teams

Learn more about the superfoods industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests, demographics, and personas of users relevant to the superfood industry.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Online Retail Marketing in 2021

Find out marketing strategies and trends for online retail marketing in 2021.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Facebook Messenger for Business

Facebook now allows business owners to link their business Messenger account to their personal account. We expect this to complement the services on Page Manager; business owners should find it easier than ever to respond to customers and take advantage of their interest early.

Industry News
April 5, 2021
5 min read

Trapica Content Team

PII Security Awareness

With businesses holding so much information about customers, employees, and other stakeholders, it’s no wonder why they’re the target of online hackers. For this reason, we’ve compiled some information on PII data and how businesses can keep this information protected.

Industry News
April 5, 2021
6 min read

Trapica Content Team

Instagram Reels: TikTok’s Newest Competition

TikTok has a new competitor - Instagram Reels. With the question of TikTok getting banned in the United States still outstanding, will Instagram Reels sweep in to steal the market share?

Industry News
April 5, 2021
4 min read

Trapica Content Team

Instagram Tool | Suggested Posts

Instagram's new suggested post feature display posts in which users may have an interest.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Google Ads for App Campaigns

Several recent updates have changed Google app campaigns for the better. Updates include conversions bidding maximization, phrase match keywords and broad match modifiers, lead generation form improvements, YouTube ad extensions, and more.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Facebook Ads and Traffic Volume in 2021

Back in October 2019, Facebook revealed a new way to boost ad performance called ‘Ad Volume Guidance’. This tiered system is implemented to help advertisers choose the right number of ads per page. By following their guidance, you can optimize performance and prevent wastage with the marketing budget.

Industry News
April 5, 2021
6 min read

Trapica Content Team

What Businesses Need to Know About Facebook's Updated Ad Preferences & Privacy Settings

In 2020, Facebook worked hard to make privacy settings more accessible for the average user; the Ad Preferences update is one of many changes in this year alone. Shortly after welcoming the new year, Facebook improved the detail showing how advertisers targeted users.

Industry News
April 5, 2021
5 min read

Trapica Content Team

How Google Analytics Serves as an Advertising Analytics Tool

Google Analytics is moving forward with predictive audiences and predictive metrics features for App + Web properties including churn and purchase probability. New features include churn probability and purchase probability.

Industry News
April 5, 2021
6 min read

Trapica Content Team

Google Shoploop as a Replacement of Shopify

Google Shoploop is a new interactive shopping experience that allows consumers will see demonstrations from creators as well as reviews on the product page. Rather than listings and photos, customers are shown products through videos.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Misinformation on Social Media

On social media and across the internet, false information (aka "fake news") has been an issue and has led to intervention from leading social media platforms such as Facebook, Instagram, and Twitter.

Industry News
April 5, 2021
4 min read

Trapica Content Team

4 Important Features of Facebook’s New Business Suite

Facebook's Business Suite is a new hub for all things Facebook and Instagram. Available on desktop and mobile, the suite allows users to message, post, advertise, and even access insights. For businesses, this makes management across the two platforms more efficient.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Google Display Ads | Keywords Optimization

Learn how top marketers optimize their Google display ad campaigns.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Global Ecommerce Statistics and Trends for 2020

To keep up with the marketing trends of 2021, we need to look back on the global e-commerce stats of 2020.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Google Combines Affinity and Intent into Audiences. What Does This Mean for Marketers?

Google announced that it would streamline all audience options and combine custom intent and custom affinity into custom audiences. As well as Discovery, this applies to all campaigns across Display, YouTube, and Gmail.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Instagram Data Privacy Policy 2021

Instagram's new data privacy policy now allows users to deny access to third-party data usage. Find out what they currently track and how this new feature could impact advertising.

Industry News
April 5, 2021
6 min read

Trapica Content Team

Influencer Marketing | Branded Content Ads For Businesses

Now, advertisers on Instagram will be able to create sponsored posts through the accounts of creators. Other improvements to branded content ads are the addition of product tags, the branded content tag in Reels and Live content, and tappable elements in Stories. Find out how this changes the game for influencer marketing.

Industry News
April 5, 2021
5 min read

Trapica Content Team

Best Marketing Newsletters

Find out the best marketing newsletters you should subscribe to. Here are a few that we love: ◦ HubSpot ◦ Intercom ◦ Moz ◦ CMI (Content Marketing Institute) ◦ Social Media Today ◦ Neil Patel ◦ Product Hunt ◦ The Daily Carnage ◦ Total Annarchy ◦ The Hustle ◦ Ahrefs ◦ Invision

Industry News
April 5, 2021
4 min read

Trapica Content Team

Facebook Stats for Advanced Marketers

By diving into the statistics, top advanced facebook marketers are learning what marketing strategies to implement moving into 2021. See stats for the following 1) Basic Demographics 2) Platform Usage 3) Shopping 4) Ads 5) Mobile 6) Additional Stats

Industry News
April 5, 2021
5 min read

Trapica Content Team

Retail Advertising Trends to Look for in 2021

While we’re all hoping for a stronger 2021, it will still take careful planning in product development, marketing, and various other aspects of the business. Explore retail advertising trends to look for in 2021 in our complete guide.

Industry News
April 5, 2021
4 min read

Trapica Content Team

Facebook Ads Limit | How Will It Affect Advertising in 2021

What has Facebook said about the upcoming Facebook ads limit? Essentially, it’s explaining to advertisers and businesses why an excessive amount of ads detract from an otherwise successful marketing channel.

Industry News
April 5, 2021
3 min read