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Ad Targeting

Trapica Content Team

Marketing Automation Tools You Need

Automated marketing software helps marketers assess data and provide actionable insights quickly, saving time and resources.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Remarketing Facebook Campaigns Guide

The goal of the ALL Framework methodology is to make paying customers out of people who were previously absolute strangers to the product and the brand via remarkteting campaigns.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Trapica Launches Lookalike Audience Creation

We've launched a new feature! Read more about our new capability: Facebook lookalike audience creation.

Product Updates
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Feb 25, 2020
1 min read

Trapica Content Team

AI-Powered Automation: Comparing Albert and Trapica’s AI Capabilities

If you're a marketer looking for an AI marketing solution, it's important to understand the difference between Albert's and Trapica's automation and targeting abilities.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

How to Effectivly Use Facebook Event-Based Lookalike Audiences

A Facebook lookalike audience is when you create a custom audience based on a specific action or event. By starting with a 1% lookalike audience, we are reaching out to those with the most similarities to our custom audience. As time goes on, we can spread further afield and find those with loose similarities to the custom audience.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Marketing Strategies for Local Businesses

Local marketing is all about targeting customers around a specific location. We’ve compiled a detailed guide to creating a marketing strategy for your small business.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Optimize Your Facebook Ads with Better Targeting

Whether you've been using Facebook Ads for a while or are just starting out, it's important to learn how to optimize the targeting of your campaigns and reach the right audience. Learn how to optimize your ad targeting on Facebook in our guide.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Facebook Ads | Local Targeting

How do marketers implement Facebook's location targeting on their ads and use it to their advantage? Find out in our guide to local targeting for Facebook ads.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Learn the Difference Between Your Audience and Marketing Database

Your audience is different from your marketing database. In the marketing industry, we try to steer clear of sending the same message to every prospective customer. If you choose to vary your message for people who buy your products, why not do the same for future customers?

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Superfoods Industry | Analytics & Market Intelligence for Marketing Teams

Learn more about the superfoods industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests, demographics, and personas of users relevant to the superfood industry.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

Sports & Fitness Industry: Marketing Insights and Analysis

Learn more about the sports and fitness industry from Trapica's Industry Benchmark Report. This industry report uses social data to understand the interests and demographics and build personas of users relevant to the sports and fitness industry.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

Retargeting Your LinkedIn Ads

LinkedIn recently revealed its new retargeting features. Today we’ll introduce the changes, explain their impact, and discover what they mean for marketers and businesses.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

Using Behavioral Targeting on Facebook to Your Advantage

Rather than attempting to find a new audience for your brand/products, behavioral targeting is about delivering ads to those who have shown an interest in your brand or niche. How can you expect to get a good ROI if the ad doesn’t go to the right people? With behavioral targeting, the idea is to reach out to multiple small audiences rather than one large one. Learn the benefits of choosing this technique in our guide.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Increase Customer Value on Facebook with These Helpful Tips

During your research on Facebook's Lookalike Audiences, customer lifetime value is a term you’re likely to have encountered. As Facebook's Lookalike Audiences has grown in popularity, the confusion surrounding this term seems to have grown somewhat. In this guide, we want to uncover the basics behind customer lifetime value as well as explain how we can utilize this metric in future campaigns.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

How to Create an Optimized LinkedIn Marketing Campaign

If you’re looking to get started on LinkedIn, you’ll need an optimized marketing campaign. In this guide, you’re going to learn how to: ◦ Set up an ad campaign ◦ Build an ad ◦ Analyze performance, and use this analysis to optimize ads. Then, we’re going to take you through the best way to succeed with LinkedIn Campaign Manager.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Intent Targeting on Facebook Ads

As we all know, targeting is one of the keys to success for advertising on any platform. It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it. As a result, there is a lack of conversions that we may blame on the ad when in actuality, we should take a closer look at the targeting. In this guide, we want to go into the Detailed Targeting feature on Facebook in more detail.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Marketing Intelligence for Marketers

If you want to push ahead of the competition, building customer personas will create real value. After identifying your main audience, you may discover that they aren’t quite who you expected; this is an important insight. The more marketing intelligence you have about the people who purchase from your company, the easier it will be to attract others like them.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

How to Increase Your Google Ad Rank

You may know your Google search engine ranking, but did you know you have an ad ranking too? Today, we’re going to learn all about this, how it’s changed over time, and the steps you can take toward improving your Google ad rank moving forward.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Trapica Marketing Suite: AI Powered Digital Advertising Platform For Marketers

Trapica's Marketing Suite is an artificial intelligence marketing tool to help you understand your customers, automate your ads, and boost your ROI.

Product Updates
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Feb 25, 2020
4 min read