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Ad Targeting

Trapica Content Team

Using Behavioral Targeting on Facebook to Your Advantage

No ad will be successful if it doesn’t target the right audience. Many marketers can spend hundreds of hours making small tweaks to ad messaging and visuals, but fail to recognize the importance of targeting. How can you expect to get a good ROI if the ad doesn’t go to the right people?

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Helpful Tips for Increasing Customer Lifetime Value on Facebook

In this guide, we'll uncover the basics behind customer lifetime value and explain how we can utilize this metric in future campaigns.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

How to Create an Optimized LinkedIn Marketing Campaign

Used by over 500 million professionals around the globe, LinkedIn is a place for brands to create compelling content, hire, and generate interest and exposure.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

How to Use Detailed Targeting on Facebook

It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Market Research: How to Identify and Target Customer Personas

The more you know about the people who purchase from your company, the easier it will be to attract others like them.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

What You Need to Know About Google Ads Ranking

You may know your Google search engine ranking, but did you know you have an ad ranking too?

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Marketing AI in 2020: The Trapica Product Suite

Artificial intelligence can help you understand your customers, automate your ads, and boost your ROI.

Product Updates
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Feb 25, 2020
4 min read