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Trapica Content Team

Digital Ads & AI Optimization

In the world of marketing, more platforms are integrating artificial intelligence into their solutions which has led to a new era of advertising innovation, testing creatives, and offering the best digital ads with the audience in mind.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Facebook Multiple Text Optimization

With text variation, you can choose among five text versions for not only the primary ad’s headline, but also the text and description.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

How Individuals & Industries Are Adjusting to COVID-19

As the general public is encouraged or mandated to stay home over the next few weeks or months, we’ve got specific information and advice about how to make the necessary adjustments.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

The Advertising Secrets of Top Dog Food Companies

Let's explore ten dog food companies—we’ll see what they do, where they advertise, and how they advertise.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

IGN: How a large content publisher increased traffic and scaled their ad spend

As IGN's campaigns were optimized with Trapica, the marketing team was able to scale its budget while maintaining a profitable CPC.

Case Studies
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Feb 25, 2020
3 min read

Trapica Content Team

Why A/B Testing is So Important for Marketers

Here's a beginner's guide to multivariate tests and A/B testing.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

The Psychology of Social Media

The activity at the neurological level of the brain has an impact on how the psychology of social media can be leveraged by brands.

Marketing Guides
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Feb 25, 2020
3 min read

Trapica Content Team

Marketing AI in 2020: The Trapica Product Suite

Artificial intelligence can help you understand your customers, automate your ads, and boost your ROI.

Product Updates
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Feb 25, 2020
4 min read