For marketers and consumers alike, AR has great value and is proving a valuable technology. As AR is integrated into social media advertising, competition in the space is increasing. Snapchat has long been a leader in AR, but Instagram and TikTok are catching up.
Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.
The very best companies are able to not only attract customers, but also manage their online reputation using social media platforms and their ad systems. At a time where online reputation management is essential, we wanted to break down some tips for anybody struggling in this area.
No ad will be successful if it doesn’t target the right audience. Many marketers can spend hundreds of hours making small tweaks to ad messaging and visuals, but fail to recognize the importance of targeting. How can you expect to get a good ROI if the ad doesn’t go to the right people?
If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.
If you are aware of ad fatigue and have even experienced it yourself, make sure your company doesn’t get a reputation for contributing to it. In this guide, we’ll explain how to monitor ad fatigue and explore its effect on business.
Catered towards the fashion and beauty market, this guide will address some advertising questions and hopefully push you towards a better return on ad spend (ROAS) this year.
We'll do a deep dive into how this new social media platform and AI machine has become an important tool for marketers.
In this guide, we'll uncover the basics behind customer lifetime value and explain how we can utilize this metric in future campaigns.
Used by over 500 million professionals around the globe, LinkedIn is a place for brands to create compelling content, hire, and generate interest and exposure.
From beauty to education brands, we're happy to see companies donating to leading causes during a time when they’re most certainly needed.
It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it.
If there has ever been a time to optimize social media advertising strategy, it’s now.
When Facebook Lookalike Audiences are used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.
How do we adapt our marketing strategy when the general market is seeing such swings and uncertainty?
In the world of marketing, more platforms are integrating artificial intelligence into their solutions which has led to a new era of advertising innovation, testing creatives, and offering the best digital ads with the audience in mind.
With text variation, you can choose among five text versions for not only the primary ad’s headline, but also the text and description.
As the general public is encouraged or mandated to stay home over the next few weeks or months, we’ve got specific information and advice about how to make the necessary adjustments.
Let's explore ten dog food companies—we’ll see what they do, where they advertise, and how they advertise.
As IGN's campaigns were optimized with Trapica, the marketing team was able to scale its budget while maintaining a profitable CPC.
Here's a beginner's guide to multivariate tests and A/B testing.
The activity at the neurological level of the brain has an impact on how the psychology of social media can be leveraged by brands.
Artificial intelligence can help you understand your customers, automate your ads, and boost your ROI.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.
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