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Trapica Content Team

How Attribution Can Boost Your Marketing Strategy

It's important to know what strategies and channels are getting new users and potential customers to interact with your brand.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

How to Differentiate Between Your Audience and Your Marketing Database

Managing your custom audiences on your ad account can be tricky, but you should always be able to differentiate between your audience and your marketing database.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

9 Tips for Keeping Your Facebook Ad Account Secure

Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your ad account stays safe and secure with these tips.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

How Top Women’s Apparel and Lingerie Businesses Dominate In Advertising

In the apparel and lingerie space, there are several e-retailers who have discovered and seemingly invented tricks of the trade.

Industry News
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Feb 25, 2020
3 min read

Trapica Content Team

AR Ad Adoption: Snapchat, Instagram, TikTok

For marketers and consumers alike, AR has great value and is proving a valuable technology. As AR is integrated into social media advertising, competition in the space is increasing. Snapchat has long been a leader in AR, but Instagram and TikTok are catching up.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

What’s Happening During My Facebook Ad’s ‘Learning Phase?’

Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

6 Tips for Using Social Media Ads in Your Online Reputation Management Strategy

The very best companies are able to not only attract customers, but also manage their online reputation using social media platforms and their ad systems. At a time where online reputation management is essential, we wanted to break down some tips for anybody struggling in this area.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

Using Behavioral Targeting on Facebook to Your Advantage

No ad will be successful if it doesn’t target the right audience. Many marketers can spend hundreds of hours making small tweaks to ad messaging and visuals, but fail to recognize the importance of targeting. How can you expect to get a good ROI if the ad doesn’t go to the right people?

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

How to Choose the Right Facebook Attribution Window for Your Campaigns

If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Ad Fatigue on Facebook and Instagram: What Is It and How Can You Avoid It?

If you are aware of ad fatigue and have even experienced it yourself, make sure your company doesn’t get a reputation for contributing to it. In this guide, we’ll explain how to monitor ad fatigue and explore its effect on business.

Marketing Guides
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Feb 25, 2020
3 min read

Trapica Content Team

5 Ways to Boost ROAS for Fashion & Beauty Advertising

Catered towards the fashion and beauty market, this guide will address some advertising questions and hopefully push you towards a better return on ad spend (ROAS) this year.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

TikTok: How Brands Are Using This New AI Machine

We'll do a deep dive into how this new social media platform and AI machine has become an important tool for marketers.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

Helpful Tips for Increasing Customer Lifetime Value on Facebook

In this guide, we'll uncover the basics behind customer lifetime value and explain how we can utilize this metric in future campaigns.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

How to Create an Optimized LinkedIn Marketing Campaign

Used by over 500 million professionals around the globe, LinkedIn is a place for brands to create compelling content, hire, and generate interest and exposure.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Companies Contributing Towards COVID-19 Relief Effort

From beauty to education brands, we're happy to see companies donating to leading causes during a time when they’re most certainly needed.

Industry News
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Feb 25, 2020
3 min read

Trapica Content Team

How to Use Detailed Targeting on Facebook

It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

3 Ways B2B Companies Can Improve Their Social Media Advertising

If there has ever been a time to optimize social media advertising strategy, it’s now.

Marketing Guides
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Feb 25, 2020
5 min

Trapica Content Team

5 Common Mistakes with Facebook Lookalike Audiences

When Facebook Lookalike Audiences are used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

Best Digital Marketing Practices During an Unstable Market

How do we adapt our marketing strategy when the general market is seeing such swings and uncertainty?

Industry News
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Feb 25, 2020
5 min read

Trapica Content Team

Digital Ads & AI Optimization

In the world of marketing, more platforms are integrating artificial intelligence into their solutions which has led to a new era of advertising innovation, testing creatives, and offering the best digital ads with the audience in mind.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Facebook Multiple Text Optimization

With text variation, you can choose among five text versions for not only the primary ad’s headline, but also the text and description.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

How Individuals & Industries Are Adjusting to COVID-19

As the general public is encouraged or mandated to stay home over the next few weeks or months, we’ve got specific information and advice about how to make the necessary adjustments.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

The Advertising Secrets of Top Dog Food Companies

Let's explore ten dog food companies—we’ll see what they do, where they advertise, and how they advertise.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

IGN: How a large content publisher increased traffic and scaled their ad spend

As IGN's campaigns were optimized with Trapica, the marketing team was able to scale its budget while maintaining a profitable CPC.

Case Studies
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Feb 25, 2020
3 min read

Trapica Content Team

Why A/B Testing is So Important for Marketers

Here's a beginner's guide to multivariate tests and A/B testing.

Marketing Guides
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Feb 25, 2020
5 min read

Trapica Content Team

The Psychology of Social Media

The activity at the neurological level of the brain has an impact on how the psychology of social media can be leveraged by brands.

Marketing Guides
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Feb 25, 2020
3 min read

Trapica Content Team

Marketing AI in 2020: The Trapica Product Suite

Artificial intelligence can help you understand your customers, automate your ads, and boost your ROI.

Product Updates
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Feb 25, 2020
4 min read