Facebook Ads vs Google Ads: Which is Best for You?
Looking to start running ads on Google or Facebook? Find out the benefits of each platform and decided which is best for your business.
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4 min read
Looking to start running ads on Google or Facebook? Find out the benefits of each platform and decided which is best for your business.
With so many different social media platforms and tools, we understand the difficulty in creating a social media marketing strategy for 2021. Should you advertise on Facebook? Instagram? TikTok? Pinterest? Reddit? Or another channel entirely?
Affiliate marketing describes the idea of somebody advertising and selling a product on behalf of another party. See examples and learn how to make money from affiliate marketing.
The ad planning process all starts with some objectives. Step 1 - Set Goals. With anything in marketing, you can't expect to reach your goals if you haven't decided what they are. Step 2 - Choose the Right Platforms. Step 3 - Create a Plan for Each. Step 4 - Go.
Cross-channel personalization helps you improve the customer experience and boost both engagement and loyalty. In this guide, you’re going to learn all about it and how to implement the practice most effectively.
Automated marketing software helps marketers assess data and provide actionable insights quickly, saving time and resources.
A/B Testing, or split-testing, allows businesses and marketers to compare two ad campaign variables to see which performs better.
Back in October 2019, Facebook revealed a new way to boost ad performance called ‘Ad Volume Guidance’. This tiered system is implemented to help advertisers choose the right number of ads per page. By following their guidance, you can optimize performance and prevent wastage with the marketing budget.
We’ve compiled five strategies to help to boost your ad performance on Facebook Ads and Google Ads.
Marketing attribution defines the ways that marketers determine ROI or value with specific channels. Attribution can boost your marketing strategy, but only if you choose the right attribution model and pay attention to the results.
Your audience is different from your marketing database. In the marketing industry, we try to steer clear of sending the same message to every prospective customer. If you choose to vary your message for people who buy your products, why not do the same for future customers?
Facebook ads are often an important part of a marketing strategy, but privacy and security always need to be a part of the conversation. Make sure your Facebook ad account stays safe and secure with these tips.
In our digital-first world, it’s important to pay attention to brands who get advertising right. In the apparel and lingerie space, there are several e-retailers who have discovered and seemingly invented tricks of the trade. Learn about their secrets to success.
Augmented reality is the future of social media advertising. As AR has been integrated into social media advertising, competition in the space is increasing. Snapchat has long been a leader in AR, but Instagram and TikTok are catching up.
Facebook's learning phase is the period of time at the very beginning when the delivery system still has lots of learning to do. Find out exactly how Facebook's learning phase works (and affects your campaign), how long it lasts, what sort of edits trigger it, and why it’s actually important.
The very best companies are able to not only attract customers but also manage their online reputation using the platforms and their ad systems. Discover how to utilize social media ads to boost your online reputation management.
Rather than attempting to find a new audience for your brand/products, behavioral targeting is about delivering ads to those who have shown an interest in your brand or niche. How can you expect to get a good ROI if the ad doesn’t go to the right people? With behavioral targeting, the idea is to reach out to multiple small audiences rather than one large one. Learn the benefits of choosing this technique in our guide.
If you’ve ever created an ad on Facebook, you know that the platform requires an attribution window. An attribution window is the period of time between someone seeing (or even clicking on) your ad, and that person taking an action. Often, we see marketers choose an option without knowing the implications. Let’s take a detailed look into this setting and how it impacts your overall ad campaign.
"Simply put, ad fatigue is the result of too much advertising. It’s when marketers deliver advertisements so frequently that viewers become frustrated or bored and ignore them. When ads are ignored, the conversion rate and ROI decrease. An effective ad will lead to conversions, but presenting the same one too many times will have the opposite effect. Learn how to avoid ad fatigue on Instagram and Facebook.
How do you boost your ROAS? Catered towards the fashion and beauty market, this guide will address some advertising questions and hopefully push you towards a better return on ad spend (ROAS) this year.
Learn how TikTok uses AI, how brands use TikTok, and finish up with advice on how you can adopt TikTok into your marketing campaigns!
During your research on Facebook's Lookalike Audiences, customer lifetime value is a term you’re likely to have encountered. As Facebook's Lookalike Audiences has grown in popularity, the confusion surrounding this term seems to have grown somewhat. In this guide, we want to uncover the basics behind customer lifetime value as well as explain how we can utilize this metric in future campaigns.
If you’re looking to get started on LinkedIn, you’ll need an optimized marketing campaign. In this guide, you’re going to learn how to: ◦ Set up an ad campaign ◦ Build an ad ◦ Analyze performance, and use this analysis to optimize ads. Then, we’re going to take you through the best way to succeed with LinkedIn Campaign Manager.
From beauty to education brands, we're happy to see companies donating to leading causes during a time when they’re most certainly needed. Check out how these 22 companies are contributing towards COVID-19 relief efforts.
As we all know, targeting is one of the keys to success for advertising on any platform. It doesn’t matter if we have the best ad in ad history, it all comes to nothing if the wrong people are seeing it. As a result, there is a lack of conversions that we may blame on the ad when in actuality, we should take a closer look at the targeting. In this guide, we want to go into the Detailed Targeting feature on Facebook in more detail.
Often, we hear B2B companies suggest that social media is reserved for those in beauty, fashion, and other appealing industries. However, we believe that every industry has an opportunity to shine on social media. Learn how to improve your B2B social media advertising starting today.
Facebook Lookalike Audiences has become widely used in recent years. It offers a great opportunity to find potential customers with similarities to an existing audience. When used correctly, it’s almost like cloning a loyal customer and getting twice the business. However, we’re still seeing people make simple mistakes while using this tool.
Check out the latest digital marketing trends of 2021. Learn how to adapt to a new reality, evolving trends, SEO tips, and how the tone of your content impacts your marketing.
In the world of marketing, more platforms are integrating artificial intelligence into their solutions. This has led to a new era of advertising innovation, testing new creatives, and offering the best digital ads with the audience in mind. In our guide, learn tips for introducing AI optimization with digital ads.
Facebook for Business is continually releasing features to make it easier for brands of all sizes to advertise effectively. Today, we’re here to talk about Facebook's multiple-text optimization.
Government leaders, businesses and the rest of us have found ourselves in a transition period due to the escalation of COVID-19. Today, we are going to explore the implications in terms of how business leaders, individual employees and brands can adjust to this new time.
Although most companies employ many of the same marketing techniques, it’s fair to say that each has a unique strategy. Let's explore ten dog food companies marketing strategies —we’ll see what they do, where they advertise, and how they advertise.
As IGN's campaigns were optimized with Trapica, the marketing team was able to scale its budget while maintaining a profitable CPC.
As a marketer or business leader, you are probably familiar with A/B testing. When advertising on Facebook and other platforms, it can be a great way to continually improve the effectiveness and outreach of your campaigns. Here’s everything you need to know about multivariate tests and A/B testing, starting with the following: ◦ The basics ◦ Why A/B testing is so valuable ◦ Best practices
Social media marketing is consistent in one area: its basis in and effect on human psychology. The mechanics are often so subliminal, we are oblivious to them. Here are three ways the psychology of social media is making an impact.
Trapica's Marketing Suite is an artificial intelligence marketing tool to help you understand your customers, automate your ads, and boost your ROI.
Discover valuable tips, tricks, and industry news with a specific focus on the role of artificial intelligence in social media advertising.
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