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Trapica Content Team

Valuable New LinkedIn Features to Explore for Your Company Page

LinkedIn has become a valuable marketing tool for many businesses, especially those selling to other businesses. In this guide, we will show you how these new LinkedIn features work and whether you should consider adding the platform to your marketing strategy.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Monitoring and Analysis Tools to Help You Spy on Your Competitors

Monitoring and analysis tools that allow you to spy on your competitors are often a great resource. These tools help you learn from your competitors' mistakes and further your marketing strategy.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

LinkedIn Launches Free Advertising Courses with LinkedIn Marketing Labs

LinkedIn Marketing Labs is a new training platform for all businesses and marketers using the platform for advertising purposes. Linkedin Marketing Labs helps marketers get better results on LinkedIn as well as teaches them the best strategies to adopt to their business.

Marketing Guides
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Feb 25, 2020
4 min read

Trapica Content Team

Retargeting Your LinkedIn Ads

LinkedIn recently revealed its new retargeting features. Today we’ll introduce the changes, explain their impact, and discover what they mean for marketers and businesses.

Industry News
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Feb 25, 2020
4 min read

Trapica Content Team

How to Create an Optimized LinkedIn Marketing Campaign

If you’re looking to get started on LinkedIn, you’ll need an optimized marketing campaign. In this guide, you’re going to learn how to: ◦ Set up an ad campaign ◦ Build an ad ◦ Analyze performance, and use this analysis to optimize ads. Then, we’re going to take you through the best way to succeed with LinkedIn Campaign Manager.

Marketing Guides
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Feb 25, 2020
6 min read

Trapica Content Team

B2B Social Media Marketing Strategies

Often, we hear B2B companies suggest that social media is reserved for those in beauty, fashion, and other appealing industries. However, we believe that every industry has an opportunity to shine on social media. Learn how to improve your B2B social media advertising starting today.

Marketing Guides
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Feb 25, 2020
5 min